Reply by SalvageCraft

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Posted on Marketing and choosing your niche in woodworking

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274 posts in 2523 days

#1 posted 12-16-2011 06:47 AM

Boy, the title of this thread is “marketing and finding a niche”, not “there’s a hole in the bucket!”. Agreed, the economy is in the tanks and it’s a different game out there than it used to was, but as a young’un with all my naïveté and ambition, I see nothing but opportunity. If jobs are harder to get, that just means do more effective marketing, right? Reach more potential clients and streamline your sales process however you can. Filter out the folks that aren’t ready to commit and focus more time on identifying who is. A lot of people are still out there who want what you have to offer, but they just don’t know how to find you. Make it easy for them. Start an Etsy shop, make a Facebook page, post in lots of DIY forums, etc… Make sure all these links are easily identifiable between the different sites you use to boost your online presence. This helps google find you. Blog about your work on typepad or blogger or wordpress. If you are doing good work, people will notice. The Internet is big. It’s one of the reasons that the game is changing so much.
This past black Friday (and cyber Monday) surpassed last years sales by like 14% or something. People are still spending money, just in new ways…
Of course it will take time to put all this together. I’ve barely completed most of these steps myself! However, I strongly believe that diligence will win out.

...maybe I just needed to rant…

-- Jesse --

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