Reply by DLCW

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Posted on selling furniture over the internet

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530 posts in 2830 days

#1 posted 09-03-2011 10:26 PM

I concur with Loren. Making and selling furniture is a nightmare. People want it at the Kmart/Walmart price points but they want real wood and high quality workmanship, which is an oxymoron.

I’ve approached some specialized rustic furniture stores with some carved tables and mantles I’ve done and they want me to give it to them so they can make tons of money off them. Starting point these stores will pay is 50% or less then what they think they can sell it for. $1000 piece of furniture, they will only pay you $500. They will not commit to any kind of volume to enable you to take advantage of production line operations to build the pieces and reduce the per piece price. They want it all and are willing to pay you next to nothing for it. They love the work I do, they just want it for less then what it cost me to do the work. NOPE! I do sell some small items I make (game boards, cedar signs, toys, etc.) over the internet but these are easy to ship. Furniture needs to be crated or like Loren says, constructed with RTA (ready to assemble) hardware so it can be shipped flat.

I have a small following of customers (it’s taken 4.5 years to get them) where I am located that want high quality materials and craftsmanship and are willing to pay for it. For most of these customers I started with a smaller project or some cabinetry and it has mushroomed. But it takes time and patience.

Good luck.

-- Don, Diamond Lake Custom Woodworks - - "If you make something idiot proof, all they do is make a better idiot"

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