Reply by Ad Marketing Guy - Bill

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Posted on Festool price increase

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Ad Marketing Guy - Bill

314 posts in 3797 days

#1 posted 03-28-2008 02:48 AM

Kids buy $200.00 sneakers – this does not make them Michael Jordon!
Guys buy $1000.00 golf clubs- this does not make them Tiger Woods!
Guys buy a $120k Porsche, it does not make them a good driver!
Girls buy $150 jeans, it does not make them a movie star.

Perception is not reality——-Festool may be a great tool, but a great tool in the hands of a poor worker will produce marginal projects at best!

Just because someones spends 4 times the cost for a tool—-this does not make them a craftsman or an artist.

Festool markets to a limited demographic of people who can afford, some want to own and some wish to own—many of them feel the tool creates the project not the man.

I market and advertise products for a living——- it is amazing what perception will drive people to buy or simply feel they must have !

If you look at some of the fantastic projects on this site not produced with a Festool your question will be answered!

-- Bill - - Ad-Marketing Guy, Ramsey NJ

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