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Reply by Blue Mountain Woods

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Blue Mountain Woods

110 posts in 1533 days


#1 posted 1262 days ago

I do my own site. For me, the software learning curve lasted awhile (okay, a long while). I can sail through it now, though; and if I can, so can you. I use Frontpage to publish, and Corel X5 and Photoshop for graphics. I’ve been using inmotionhosting for about 5 years, and their customer service is great. As wood product sites go, mine’s pretty large, but for $110.00/year, I get unlimited server space and yearly domain registration is included, along with a dozen or so subdomains.
There is considerable discussion here at LJ regarding the business end of running a business. For me, every aspect of the infrastructure of my business which reduces my workload on the back end and makes the office side run smoothly and easily is critical so that I can continue to do what I’m really in business for: cutting wood.
I believe that having a website is imperative to succeeding in this business. Show me a person who conducts business solely on word-of-mouth and a handshake, and I’ll show you one who is old-school, honorable, and about to get buried by competition.
I also believe that simply displaying your product and contact information is insufficient. It’s important that potential customers have some sense of who you are: your level of knowledge of your trade, your experience and your dedication. In that regard, I’ve chosen to include some educational material, as well as some scientific data pertaining to various types of wood in my site.
And then there’s your branding. I used Corel and Photoshop to design my company logo, and then hired an attorney to register it. That, the software and my local business license, were my only administrative costs.
Spend the time and what little money it takes to do it yourself; you’ll be amazed at the control you have over your marketing, and you’ll never regret it.
“The man who doesn’t advertise in order to save money is like a man who stops a clock to save time.”—- Henry Ford.

Pete
Blue Mountain Wood Products

-- Pete ----- http://www.bluemountainwoods.com


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