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Reply by chrisstef

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Posted on Looking for constructive criticism

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chrisstef

11347 posts in 1729 days


#1 posted 11-10-2010 11:12 PM

I dont know a ton about turning or turning blanks but my business background would tell me that clicks per minute is the driver behind internet sales. You need to direct people to your website. What I would do personally, is head off to craft shows, woodworking expos, lumberyards, tools stores, etc. and hand out some free pens (turned of course), small tape measures, pencils, with a business card to direct peopole to your site. This way they have all ready had a tangible experience with your products and know you personally.

Internet statistics say that most people dont ever get past the first 2 pages of an internet search. All though the internet is probably the cheapest way to begin a business, you must generate clients to make some money.

In business school i learned a great way to analyize your business. It’s called the SWOT analysis, an acronym standing for Strengths, Weakness, Opportunities, Threats. Google that and run your businees through the exercise examining all of those topics. Once you have figured out the answers to those questions it will be much easier to identify your target market. Once you have identified your target market you can figure out how to get a hold of them. From there its shaking hands and kissin babies, get the word out!

-- "there aren’t many hand tools as awe-inspiring as the #8 jointer. I mean, it just reeks of cast iron heft and hubris" - Smitty


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