Reply by TheDane

I think it depends on the business and the products. I know some retail and food service operations where it does a good job for them … they use it to ‘update’ customers on specials, sale items, etc.

In the business I am in (niche computer software), we don’t see much to be gained. Our clients are enterprise level operations that come to us because of the very specialized nature of our product. If we were selling shrink-wrapped software to the consumer market, we would be on Twitter in a New York minute.

-- Gerry -- "I don't plan to ever really grow up ... I'm just going to learn how to act in public!"