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Reply by Dustin Ward (aka Tearen)

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Posted on My First Craft show

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Dustin Ward (aka Tearen)

176 posts in 3761 days


#1 posted 03-07-2010 03:20 AM

Bert,

Do you have pictures of your booth layout? I can tell you from experience that they way you display your product is big.

Also, you need to really think about the types of customers that normally come to each of the shows. One show I started going to is very high end. They have even closed people down after they found out they did not make their own product. So, I make higher priced items for those sales. This is not the norm.

Most of the people coming to the craft shows that I attend are middle class… or older with a very tight budget. So, I carry only a couple of higher cost items and try to keep my product around $10 to $15 average. So, this means that I have a lot of standard size cutting boards. Since I make all of my boards from recycled lumber, I can start my prices at $5.

But, having a low priced product for sale only gets you part of the way. You need to engage every person that walks past your booth. Greet them and tell them you have handcrafted products starting at just $5.00. Impress upon them that they cannot find a deal like this at Walmart and it IS NOT MADE IN CHINA!. That everyone needs a great cutting board and they are great for Wedding gifts, birthday gifts, etc. etc.. After I started engaging the customers, I would have to say that my sales went up about 300%

So, there is a couple of pointers… hope this helps.


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