Reply by christherookie

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Posted on Change my website marketing strategy?

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70 posts in 3047 days

#1 posted 03-01-2010 08:01 PM

First, props to SawDustNSplinters for their great post above.

I’ve done my share of SEO. For starters, the perceived content of any page (by a search engine) takes into account the number of times a word occurs, the theme of the page, and sites/pages linking to and linked from that page.

If you want to rate well for a phrase (“mission clock”) for a page, here is what you could do, for starters…
1. The title of the page (title tag) should include the phrase.
2. Add it to the metatag – more for you to keep track of the keyword focus on that page.
3. Start with an H1 header tag that includes the keywords; “Custom Mission Clocks” for example.
4. In the first paragraph, use the keyword phrase twice.
5. In that first paragraph, you can say “Our mission clocks are the most…” and you can also do something like this “That is our company mission. Clocks are beautiful…” The words are located together :)
6. Make sure the last paragraph uses the keyword phrase. (Use can use it in the body but don’t exceed the 4-6 limit as mentioned in the above post.
7. Page content should be (um, this I’m not remembering too well) around 400 words.’
8. if you have three photo’s of mission clocks, use the alt tag in the html to describe it “mission clock oak” “mission clock maple.”

Looking at links within your site, if you have one page that links to your mission clock page, don’t say “click here.” Instead, say “we have a page for mission clocks” and let mission clocks be the hyperlink.

When you link to your mission clocks page from a forum or a blog reply, link the words “mission clock.” For at least 14 years, if you type in “click here” into google, you get the adobe reader web site as number one. That’s because so many pages use “click here” to get adobe reader.

That’s the short version of how to sculpt a page for SEO for a keyword.

Now, if I type in mission clock into goggle, I see: Results 1 – 10 of about 2,890,000 for mission clocks
With quotes around it, I see 1 – 10 of about 4,080
You are competing against 4080 other sites for that keyword phrase.
Mantle clock in quotes:
1 – 10 of about 80,500

Here is where blogging comes in handy. I have a web site for church sound systems. You can guess my target keyword phrase. I’m on the first page for google. After blogging for several months, you’d think google would see my site as “active” and focused on church sound systems. Well, it does, but the number of people who visit the site using those words are nothing compared to the hundreds of other keyword phrases people typed in to find my site. Many times, they aren’t phrases I would have guessed. However, I used those keywords in blogging.

In fact, there is a keyword phrase that I didn’t expect people would search for so much…which I’m listed as number 1 on google because I just happened to have a few pages devoted to that topic in length. I think I get more from that keyword phrase than for “church sound systems.” This is why you blog!

Blogging also builds trust with a reader. Readers that trust you will buy from you.

SEO the site for a few keywords, checking the competition for those words first. If you have 10,000,000 other sites with that exact phrase, look for another phrase. Sub 10k is good. Oh, and don’t SEO for a word, do SEO for a phrase.

Finally, when SEO is done right, you don’t notice it. The reader shouldn’t feel like you are saying the phrase as much as you can. :)

Hope this helps.

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