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Reply by bench_dogg

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Posted on Change my website marketing strategy?

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bench_dogg

63 posts in 1890 days


#1 posted 02-25-2010 12:15 AM

Hi Pashley,

Checkout the book ‘The art of SEO’ by Enge, Spencer, Fishkin and Stricchiola.

I read it a month or so ago and found it to be really interesting. It isn’t too technical as far as code goes, but they go into some good strategies on how to think about marketing a website, keyword research and the like. You could also think about just buying some search engine rankings rather than relying only on organic results.

Also, are you using google analytics or another stats engine? If not I would set that up, it will show you where traffic is coming from ( hopefully not ALL LJ’s ) and what pages people are spending time on and which they are skipping.


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