Reply by _bp

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Posted on Change my website marketing strategy?

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18 posts in 3261 days

#1 posted 02-24-2010 10:44 PM

Search engine optimization is a very tricky trade. I think you are on the right track looking for terms were you can be more competitive, but that is just part of the battle. And with the search volume you are competing against, you will always be challenged.

Focus on the quality of traffic rather than the total traffic. You might be able to find more relevant keywords that are less competitive.

You may also look for loop holes. Often you will find obvious keywords like “mission style” have a huge volume of searches and are very competitive, but just simply adding a word before or after it like “the mission style” (probably a bad example, but) will still yield a very high search volume, but will be much less competitive.

DaveH is right though. Links from other sites are especially important, maybe more than anything else. Links from .edus and .govs also carry more weight.

But the bottom line is that the search engines want to send their users to the best content, which is why their algorithms are kept a secret. They don’t want site owner cheating their system, which would result in sending people to less relevant sites—I’m saying this applies to you.

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