Reply by WIwoodworker

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Posted on $5,000....for a stationary box.

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65 posts in 3724 days

#1 posted 09-27-2009 04:16 PM

Pricing is always an interesting issue. The biggest issue for people to overcome when selling is the mistake of selling out of your own pocket. I know what I’d be willing to spend for a box (if I didn’t make it) and so any box over that amount I’ll probably never see the value in. But just because I wouldn’t spend that much doesn’t mean someone else won’t.

Buyers can and do make emotional decisions to purchase every day. We tend to see price in terms of materials/labor/markup. Your customer may see it in terms of the wood/design/features/details. Other customers may only make a decision on how pretty something is. Don’t believe me? Why do paintings have wildly different values? Can’t just be time and materials…

Would you spend $200k for a car? Not me but people do all the time. A milion for a house? Not me ever, but people do every day.

Even my customers buy for different reasons and many pay big premiums for things you would scoff at. You just have to know your customer. And even more important, you always need to be looking for the customers who are willing to pay a premium for what you do. Do you think Nakashima and Maloof saw the world a little differently?

Just remember that every day someone’s buying. If price was the only thing that made a difference they would all buy at walmart and we could just go fishing.

-- Allen, Milwaukee, WI

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