"Where do you see yourself in five years time?" #3: 404 - Not Found

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Blog entry by 404 - Not Found posted 01-09-2014 03:53 PM 1487 reads 0 times favorited 10 comments Add to Favorites Watch
« Part 2: 404 - Not Found Part 3 of "Where do you see yourself in five years time?" series Part 4: 404 - Not Found »

404 – Not Found

10 comments so far

View chrisstef's profile


17381 posts in 3003 days

#1 posted 01-09-2014 04:09 PM

I think that a business name should convey the type of work that you perform. Putting your name in the business title is good because you are obviously putting your name directly behind your work. Considering its kind of a mouthful id lean towards something in regard to your work. In terms of acronyms I prefer a 3 letter instead of a 4 letter but I think that’s simply preference. The company name should also cater to your client base. In your case the high end clients.

Custom Wood Design
Renshaw Customs
Renshaw Designs
Renshaw Woodworks
Renshaw Custom Woodworks
Renshaw Custom Woodwork & Design

The more I say it the more I like the Renshaw in it. Id probably drop your first name though. I think its a bit redundant.

-- Its not a crack, its a casting imperfection.

View GOOD LUCK TO ALL's profile


418 posts in 1724 days

#2 posted 01-09-2014 04:13 PM

RenShaw Design Works…

View helluvawreck's profile


31056 posts in 2863 days

#3 posted 01-09-2014 04:31 PM

If you use your name it’s best to put dashes in instead of running it all together. This also goes for words to have dashes instead of jammed together. I also think that the longer your domain name is the worse it is.

Example: instead of

helluvawreck aka Charles

-- helluvawreck aka Charles,

View Kaleb the Swede's profile

Kaleb the Swede

1832 posts in 1966 days

#4 posted 01-09-2014 04:58 PM

Nothing against your first name renners but I think I would go with only your last name as in Renshawwoodworks or something in the list that Christeff said in post 1. Might make it easier on you Make your customers learn it then

-- Just trying to build something beautiful

View jdmaher's profile


427 posts in 2576 days

#5 posted 01-09-2014 05:45 PM

Be careful about using your full name. Some customers see self-named businesses as an indication of a very small business. While that may be true, there’s no sense in “turning off” a customer before they even take a look at what you have to offer. (You could avoid the issue entirely by using your nickname as your business name: Renners, rather than Renshaw.)

I would avoid acronyms. They tell people nothing about the nature of the business.

If you want to attract a higher class client, you might want to avoid “woodwork”, which somewhat implies anything made of wood. You might attract people who want a garden deck, or fencing, or a one board wall shelf. Those tables you showed on the website sample depict a higher class of work – like the “Furniture Maker” designation you previously mentioned.

Considering all that, maybe something like “Renners Fine Custom Furniture”. That may not exactly roll off the tongue, but you get the idea.

-- Jim Maher, Illinois

View 404 - Not Found's profile

404 - Not Found

2544 posts in 2966 days

#6 posted 01-09-2014 07:29 PM

Thanks for taking the time to get back on this everyone, I really appreciate it.

It’s only a simple thing but there’s a lot to consider. Maybe I’m thinking about it too much, but then again, I want it to be right.

JD, you make an excellent point about the one board shelf. Been there, done that, don’t want to do it again, but at the same time, a lot of my work (and stuff I really like doing) isn’t strictly furniture, wall panelling, shutters, built in offices etc come more under the category of woodworking than furniture making. You’re also right about acronyms saying nothing about the business.

Food for thought from chrisstef too, and Charles, you are right, the longer the domain name the worse it is. I’d considered using something regional too, like Kilkenny Custom Woodcraft, but don’t want anyone to think that I only do work in the County of Kilkenny – where I live.

View chrisstef's profile


17381 posts in 3003 days

#7 posted 01-09-2014 08:47 PM

Here’s another thought Ive got bouncing around the empty space in between my ears.

Let’s pose that im a client and id like to have a custom bookcase built for my house. The first thing that I do is think if I know anyone whos got a custom bookcase. I don’t. Ok, I guess that ill google custom bookcase, central Connecticut. My 1st page google results turned in 5 unfinished furniture stores, one site that looks like pintrest, and 3 sites that, at first glance, look like cabinet makers. Im thinking this search sucks. I don’t want unfinished pine and I don’t need a new kitchen. I want bookcases!

Im going to now try custom woodworking. This search turned up 4 custom woodworkers in the state, all of which appear to do nice work. Their websites are well maintained and the home page shows off their works in a neat, uncluttered fashion. One guy has a picture of him with his family, another a picture of him just outside of his shop, another has very little information about his/her business and what they do. Im choosing the guy and his family and the guy outside of his shop. Appearance is everything. The web is your red carpet.

What im getting at is that you need to be both broad and specific in your company name to allow for multiple interests. Dubbing it Renners Fine Furniture sounds like all im getting is hall tables and rocking chairs (no offense Jim). We’ve got to remember that people willing to pay for such items may not be as well versed in the terminology and lingo as those of us here. Don’t pigeon hole yourself. Stay broad in the name, but stay focused on the target market. You don’t want to be custom and cheap a la the one board shelves. You want to be custom and high end a la your most recent fireplace surround. (which was friggin awesome btw)

Fine Custom Wood Works by Mark Renshaw is my final answer. Fine implies high end, wood works implies that your medium is wood, and finally, your name at the end means you stand behind your product. After all your name is on it and in the construction industry all one has is their reputation.

Also remember that your web address does not necessarily need to directly mimic your business name. Your web address could be but the heading of the site, when it opens, would show the proper business name firm and center of the page. Let the reader know who you are.

-- Its not a crack, its a casting imperfection.

View Don's profile


551 posts in 3239 days

#8 posted 01-09-2014 09:48 PM

Hey Renners….

When I decided to put up a website, I wanted two things in the domain name. 1) woodworking and 2) my name. One day, it just kind of rolled off my tongue, “Woodworking – Done by Don” and it stuck. Had the business cards done up and the rest is history.

The woodworking part needs to be in there so things aren’t obscure when looking at a name. Metadata that you set out in your website will help with people searching for you but if they see “Designs by Mark” or something similar, they may pass over you without ever visiting your site. A friend of mine helped me tweak some things and now I’m as busy as a hobbyist can be with orders coming at me from all over. A Google search for ‘custom woodworking’ puts me on page one of the results page, right where I want to be.

-- -- Don in Ottawa,

View NormG's profile


6111 posts in 3000 days

#9 posted 01-09-2014 11:44 PM

Definitely needs to reflect what you actually do and present an image that you are not working out of the back of your truck

-- Norman - I never never make a mistake, I just change the design.

View AandCstyle's profile


3052 posts in 2253 days

#10 posted 01-10-2014 01:26 AM

Mark, you indicated that people don’t know how to spell Renshaw, so why not avoid the issue by going with something like:
Marks Fine Woodworking
Mark 4 Fine Woodworking
Fine Woodworking by Mark


-- Art

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