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Selling Serving Boards at Juried Show

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Blog entry by prospector45 posted 01-06-2014 01:44 PM 882 reads 2 times favorited 8 comments Add to Favorites Watch

What a journey of four weeks from early Nov to first weekend of Dec. My bride and I had just left one of my retailers without a check. Sad Day. Now we had to determine what is the best way to sell the serving/cutting boards and bookmarks. Sondra, my bride, on the travel home was searching on the phone for shows in December. There were two the first weekend of December. One in Wooster, about 5 years continuity; one in Akron, 35 years of continuity with over 100+ vendors, two booths remaining. Major difference in entry fees, but we felt the Akron show would have greater attendance. This is a Juried show, so we had to be “approved” for entry. Pictures were sent that night; within minutes, a phone call from the selection team approved our entry. Either they liked what was shown or they wanted to fill the booth. No matter, we were IN. Four weeks to get ready. This was a lot of work that required both of us to conduct. Research and order affordable business cards, order clear affordable bags, make bookmark cards, find display props: wine glass with fake wine, apple, cheese, etc; set up credit card transactions on iPhone. (This was a frustrating matter! I set up PayPal to accept credit cards, practiced all week before the show with no glitch. The first sale at the show, customer offered credit card. I was ready. Let’s do it. Well, the reader/app would not work in the building. I tried all weekend to get this to work, but to no avail. Even had PayPal on the phone trying to determine the problem. Other vendors in the show were using Square and GoPayment with no problems. GoPayment actually determines the sales tax rate by GPS. I will be switching. Oh, what is interesting, I lost no sales because of the glitch. The customer always found a way to pay by check or cash.) Yes, I had to make a lot of boards during the four week interval! Our booth assignment was next to steps. The lower booth could use the steps for display. That was us. The pictures will indicate how we displayed the product. Everyone going up the steps got a full view of the boards. There were also two tables to arrange for the best display. The table covers were borrowed from the promoter. Something we will have to purchase in the future.

Setup time was Friday morn, opening was Noon. Our display was easy to set up compared to other vendors. We came prepared. Extension cords, receipt book, chargers for the phones, props, wrap paper, bags, display tree for bookmarks, board stands, business cards, and change, you know money. We decided to round the price to the nearest quarter, that way we only needed quarters and bills for change. This was a lot of work and FUN. We made many new vendor friends, received lots of advice, some good, some not so good. The booth across the aisle sold chocolate and Carmel corn, they were our best friends.
Results: Very happy, will do more shows in 2014. We took 55 boards to the show and brought home 18. We sold zero bookmarks from the display tree on Friday, moved the bookmarks to the bookmark display, and sold over 100 on Sat and Sun! (Lesson learned: you do not have to use seasonal displays to sell. If what you currently use works, use it!) https://s3.amazonaws.com/lumberjocks.com/myze8yr.jpg!

-- Skilled craftsman are not cheap, cheap craftsman are not skilled. Bert, Wooster



8 comments so far

View harrywho's profile

harrywho

115 posts in 1976 days


#1 posted 01-06-2014 03:03 PM

Great show Bert, of course you have great looking boards so they should sell! In a previous post you said you get some of your ideas from the “segmented woodturner”, where is that?
Thanks

-- Harry, Indiana

View JustJoe's profile

JustJoe

1554 posts in 782 days


#2 posted 01-06-2014 04:58 PM

Please edit those links to put a space between them – otherwise clicking on it brings up an error.
Glad you had a good showing and made some $$. Can you show us some of those bookmarks?

-- This Ad Space For Sale! Your Ad Here! Reach a targeted audience! Affordable Rates, easy financing! Contact an ad represenative today at JustJoe's Advertising Consortium.

View MT_Stringer's profile

MT_Stringer

2103 posts in 1975 days


#3 posted 01-06-2014 05:19 PM

Thanks for sharing your experience. I have a Square account. I haven’t had any problems except for one Samsung TAB that wouldn’t work with the reader. I switched to my android phone, iPad II, and iPad mini…all work just fine with the same reader. I even got a different model Samsung TAB and it works. Go figure.

Your product line up looks really nice.
Mike

Here is the link to your bookmark pic.
https://s3.amazonaws.com/lumberjocks.com/myze8yr.jpg

-- Handcrafted by Mike Henderson - Channelview, Texas

View prospector45's profile

prospector45

135 posts in 474 days


#4 posted 01-06-2014 07:15 PM

Harry, Google “segmented woodturners” and you will be amazed at the response. A few sites I have browsed:
woodturningonline.com find ” artists” and then visit the sites
segmentedwoodturner.org
jlrodgers.com look for “techniques” then making shapes
segmentedturner.com bill kandler
tahoeturner.com macolm tibbetts
outofcontrol-woodturning.com bob pritchard

A lot of the shapes are hard to accomplish in “flat boards”. The turners can rely on the curvature for a lot of the effects.

Joe, sorry about that, will try to corect.

-- Skilled craftsman are not cheap, cheap craftsman are not skilled. Bert, Wooster

View prospector45's profile

prospector45

135 posts in 474 days


#5 posted 01-06-2014 07:20 PM

Joe, forgot this picture.

This is just a small sampling of patterns. Probably had 35 different patterns total. Inventory was low as I had just fulfilled order for 100.

-- Skilled craftsman are not cheap, cheap craftsman are not skilled. Bert, Wooster

View amagineer's profile

amagineer

1392 posts in 1341 days


#6 posted 01-06-2014 08:12 PM

Congratulation on a great weekend selling. They are so nice they sell themselves.
-don

-- Flaws are only in the eye of the artisan!

View lightweightladylefty's profile

lightweightladylefty

2745 posts in 2457 days


#7 posted 01-07-2014 05:08 AM

I love a great success story. Thanks for sharing.

L/W

-- Jesus is the ONLY reason for ANY season.

View harrywho's profile

harrywho

115 posts in 1976 days


#8 posted 01-07-2014 09:37 PM

Thanks Bert!

-- Harry, Indiana

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