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HomeShow Daily Display

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Project by Thos. Angle posted 08-10-2007 01:35 PM 1600 views 0 times favorited 17 comments Add to Favorites Watch

We have a new concept in Boise, Idaho. The Treasure Valley(Caldwell, Nampa, Boise,Idaho area) is our main supply point here in Jordan Valley. Nampa is closest at 62 miles and Boise is 85. Jim Sparling came up with the idea of having a constantly running home show in a permenant location, open 7 days per week. The displays are unmanned and customers can view at their own speed without interuption. Each customer is given a sheet on which they list name, phone, address and other information. On the back is a list of all the exhibitors. The customer marks displays that he wishes to know more about and returns the sheet to the desk where he receives brochures and other information about the display. A copy of that sheet is then e-mailed to the exhibitor for follow up. Jim and his crew are attempting to take this concept national so you may be seeing one of these in your area. I have to admit that it is expensive. We thought it would at least give us a presence in the metropolitan area of Boise which is one of the fastest growing areas in the U S. I thought you might enjoy viewing our display there.

-- Thos. Angle, Jordan Valley, Oregon





17 comments so far

View MsDebbieP's profile

MsDebbieP

18615 posts in 2905 days


#1 posted 08-10-2007 01:38 PM

Very nice—I want one of those, and one of those, and one of those! :)

-- ~ Debbie, Canada (https://www.facebook.com/DebbiePribeleENJOConsultant)

View Dorje's profile

Dorje

1763 posts in 2742 days


#2 posted 08-10-2007 01:47 PM

Kinda like an antique mall concept…

How long have you been displaying there? Any customers directly from viewing your display at the show?

-- Dorje (pronounced "door-jay"), Seattle, WA

View Thos. Angle's profile

Thos. Angle

4438 posts in 2707 days


#3 posted 08-10-2007 02:13 PM

Dorje, we set up our display on the first of June. We have gotten some leads from it. It really hasn’t done much because all the other exhibitors in phase three have messed around and not gotten there displays done. The company gave us a free month because of it. Most of the other displays are contractors etc. from the building trades. They only allow three from each catagory in to the show. I’m one of three with furniture. The others are log and Juniper type stuff.

-- Thos. Angle, Jordan Valley, Oregon

View Dorje's profile

Dorje

1763 posts in 2742 days


#4 posted 08-10-2007 02:20 PM

Sounds like it should be a good thing given time…great pieces you have displayed there!

-- Dorje (pronounced "door-jay"), Seattle, WA

View Thos. Angle's profile

Thos. Angle

4438 posts in 2707 days


#5 posted 08-10-2007 02:23 PM

Thanks, Dorje

-- Thos. Angle, Jordan Valley, Oregon

View jembo's profile

jembo

105 posts in 2758 days


#6 posted 08-10-2007 03:02 PM

Great display and beautiful furniture. I think this must be a real eye cather for people who see it. We have some unmanned displays like this in this part of the world, and they are popular. I like this from a customer point of view, no pressure just enjoy.

-- James - Geneva, Switzerland

View Bob Babcock's profile

Bob Babcock

1804 posts in 2831 days


#7 posted 08-10-2007 05:20 PM

Nice looking display. I hope it catches on.

-- Bob, Carver Massachusetts, Sawdust Maker http://www.capecodbaychallenge.org

View Lee A. Jesberger's profile

Lee A. Jesberger

6698 posts in 2724 days


#8 posted 08-10-2007 05:36 PM

Hi Tom;

Very nice display. You mentioned it is expensive, and I’m wondering how expensive it is, if you don’t mind saying.

Best wishes with this.

Lee

-- by Lee A. Jesberger http://www.prowoodworkingtips.com http://www.ezee-feed.com

View dennis mitchell's profile

dennis mitchell

3994 posts in 3059 days


#9 posted 08-10-2007 06:02 PM

Here’s hoping it pays off for you.

View Thos. Angle's profile

Thos. Angle

4438 posts in 2707 days


#10 posted 08-10-2007 09:53 PM

Lee, It’s $500 per month on a one year contract. Also had to pay about $1200 walls and then decorate and flooring. we’ve got about $3000 in the first 3 months. I’m with you, Dennis, I sure hope it pays off.

-- Thos. Angle, Jordan Valley, Oregon

View Sawdust2's profile

Sawdust2

1467 posts in 2832 days


#11 posted 08-11-2007 10:03 PM

Sorry to post a downer.
There have been at least five versions of this concept in the Atlanta area.
None of them lasted a year.
The “store” was manned during normal business hours, say 10AM to 7-9 PM depending on the day of the week.
Product that was there could actually be sold as well as orders taken.

I know that these work as artist cooperatives in tourist areas but, at least around here, it didn’t last.

-- No piece is cut too short. It was meant for a smaller project.

View Thos. Angle's profile

Thos. Angle

4438 posts in 2707 days


#12 posted 08-11-2007 11:35 PM

X. you might be right but I think there is one difference here; this is not an artist’s show. There are only three of us with furniture and three with cabinets. The rest are contractors, flooring, counter tops, architects, remodlelers, mortage people, even Gutter Helmet is there. I think that might be a different concept. However we are aware that it might be the wrong crowd for high end studio furniture. I met with the managment people on Wed. and I think they are going to plan a special show just for interior design people. Then maybe one just for realtors. We remain cautiously optimistic.

-- Thos. Angle, Jordan Valley, Oregon

View Sawdust2's profile

Sawdust2

1467 posts in 2832 days


#13 posted 08-12-2007 01:48 AM

Like you said, different area and different people.
I wish you only the best of luck.
I know nothing about marketing because all of my advertising is word of mouth.

-- No piece is cut too short. It was meant for a smaller project.

View Thos. Angle's profile

Thos. Angle

4438 posts in 2707 days


#14 posted 01-02-2008 01:07 AM

On 31 Dec. 2007, we ended our association with HomeShow Daily. We had spent over $7,000 on the display and to date we have received zero return. I still have some active leads so maybe down the road we will recoup some of the loss. Some things just don’t work.

-- Thos. Angle, Jordan Valley, Oregon

View Russel's profile

Russel

2199 posts in 2684 days


#15 posted 01-02-2008 01:37 AM

Finding the right audience is probably the hardest part of any business, particularly those where personal tastes dominate. Sorry to hear that it didn’t work out so good.

-- Working at Woodworking http://www.VillageLaneFurniture.com

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