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Blog series by pashley updated 03-07-2010 04:44 AM 3 parts 3008 reads 19 comments total

Part 1: The world is all atwitter about Twitter

03-01-2010 08:02 PM by pashley | 12 comments »

I must confess, I don’t understand the marketing potential behind Twitter, yet some people are obviously doing it for a reason. Case in point – I found this guy's twitter account; he’s making pens, and has over 4,300 followers? What does that mean, and how does it turn into sales? His website listed on Twitter points to his etsy.com account – ok, that makes sense – but I’m not getting the whole picture. Nevertheless, I set up a Twitter account for NMW...

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Part 2: Preliminary thoughts about Twitter.

03-02-2010 03:04 PM by pashley | 2 comments »

Man, there is a LOT of wasted messages in TwitterLand. People can posted the dumbest stuff – “Just got a cup of coffee!”, “Can’t believe it’s Monday!” and so on. WHO CARES?! Then you have the sharks – “I make $2,600 a day on Google adsense – find out how!” – the get-rich-quick guys. And it seems some people just follow ANYONE in the hopes that those people will follow them back, building their following number. ...

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Part 3: How viral marketing is like viral infections!

03-07-2010 04:44 AM by pashley | 5 comments »

Now I know why they call it “viral marketing”; – because it’s just like a virus, epidemiologically. Let’s compare the Chicken Pox to …how about LumberJocks? Obviously LumberJocks has done very well for itself, with over 17,000 members in about 4 years. Doing the math, that averages out to be about 11 new members a day! But WHY has it grown? Because LumberJocks is like Chicken Pox, from an epidemiological (how it spreads) point of view. Let’...

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