Wow, I can’t believe we’ve covered this much ground already. I think I have said about everything I wanted to about wholesale. If any of you lugs have questions about my wholesale experiences ask or forever hold your piece. I will be heading toward the retail side of our business now. The first time I thought of doing retail sales I was very intimidated by the whole process. When you get used to it, it’s a piece of cake.
When I speak of retail, I mean the customer (end user of our hard work), and I are eye to eye. I am responsible for the manufacturing, warehousing, and selling of a product to a person that wants to purchase it. I will be responsible for the place of the sale, the way the sale is transacted (cash, check, or credit card), the display by which the customer picked his purchase, and his safety while he is there. It really sounds worse than it is.
We are not salesmen. We, on the other hand, are designers, creators, and builders of something unique that is to be used by someone. When I am face to face with a customer, I am not selling, I’m educating. This is the beauty of an arts and crafts show. Most of the “artists” here are not salesmen, but people that have a unique knowledge about what they are selling. Most of the people that visit these shows realize this and cherish their encounter with the “artist”.
So, in the later installments, I think we can break up this arts and crafts show topic into useable bites. So meantime I will leave you with photographs of our booth. I want you to take a close look at it. You will notice that there are two artists sharing this booth. It is very unusual and creates whole new challenges.
Both of these photographs were taken in Kings Beach at Lake Tahoe last summer.
More booth photos can be seen at http://www.dustnlint.com take a look at “booth”
-- Odie, Confucius say, "He who laughs at one's self is BUTT of joke". http://woodstermangotwood.blogspot.com/ (my funny blog)