Being a member of this site for just over 2 years, I have noticed that every once in a while someone unintentionally starts a blog about a retailer or a brand that turns into a bashing frenzy. In most case that wasn’t the intended purpose, they just want to vent, or have others see their side of the story and seek advice. Perhaps they are looking for validation that they were right or wrong.
We have a review section at the present time. The site guidelines state “post your personal review of a woodworking tool, course, book, magazine or DVD”. What if Martin added a rating system like many online retailers use? For example: XYZ Woodworking Tools (4.5 chisels out of a possible 5 chisels). A retailer or brand could be rated on price, selection, customer service at point of sale, customer service after the sale, returns, warranties, inventory and etc. Each time a person completes a “review”, which would be best served by a radio button style rating system, and perhaps a text box of say 250 characters), the average rating could be re-calculated. That way if 100 people rated the company and 62 have always had a great experience, and 34 had good experience, and 4 people had a poor experience, the rating would reflect the overall average. Maybe the reviewers indicate how many total experiences they have had in the past 1 – 5 years with the company being reviewed. A requirement would be that you must be a member and be logged in to participate in the review.
I for one would be more apt to take a review into consideration if they have had more than 1 or 2 experiences with a particular company. Some of these “bashing threads” have multiple posts by the same 4 – 5 people. They are read by thousands of people. In the retail industry it is known that if you have a great or good experience you may tell a couple of people, if you have a bad experience you will definitely tell 10 or more about it. If you could add to a review, or participate in it, without revealing your identity, many more people would participate in that review making it even that more representative. Think back to some of these blogs that you have read, and what sticks in your mind? You can remember all of the negative comments, but do you recall the positive or neutral comments? Do you remember how it was resolved?
What do you all think?