Although it started with a bang, I only really had one more big day. However, I still had the 2nd biggest week ever and I am having my biggest month ever. So would I have wanted to sell more? Of course, that’s the idea. But I can’t be disappointed with the results. I also have several of what I consider “very possible” custom orders. If most of them come through it will be a huge show for me.
Another thing, is pricing. I have always been criticized for under pricing my goods. My main excuse has been that until I feel my work was worthy of higher prices, let would not raise them much. I am not saying that I am as good as I need to be, but I decided that it was time to start a move towards “right pricing”. The formula that I am going by is based on LJ huff’s blogs on business pricing and structure. Read it if you haven’t, it was a great inspiration for me. Anyway, I raised prices almost 50% across the board. I had to grit my teeth a little when I did it, but I knew that it was the right thing to do. Oddly, I never had a single person complain about the prices. Maybe it cost me a couple sales, but the reality is that I can’t compete with Walmart.
some other really important advances, the booth. I spent much more time making sure I had a much more professional setup. More organized and easily accessible. I received a lot of compliments on the booth layout. I am already planning improvements for next years booth. Another thing I did late that people liked was showing the rough lumber. Last week I put out the topic of High Pressure vs Low pressure sales. Several really good suggestions. Since I didn’t have time to put together a presentation on sawing the wood through finishing the products nI chose to put some rough lumber out to show what I look for in selecting the wood for a project. Many seemed interested and I probably will get orders for just rough lumber.
Things that need improvement. First and most painfully obvious. About the 3rd day of the show, I realized that I did not have a sign with the business name on it ANYWHERE! It was one of those moments that I threatened to fire myself. I put up a paper banner, but I consider it awful considering what I was trying to accomplish in the booth. Second thing is small items. I was completely sold out of small items by mid week. Odds are that I could have had more sales with a better inventory. I had every intention of having more small items, but you can’t eat good intentions.
My biggest show of the year is not till February. But I am already planning improvements for then. I still feel that I am going in the right direction and I can’t take me foot off the gas now.
Thanks for reading. I hope everyone can learn from my experience and the comments of the others.
-- Mother Nature created it, I just assemble it.