If you have been following along with this, you know that I didn’t get rich this past week. Of course going into a show you have delusions of everyone there leaving with one of your products and you go home with part of their money. Reality says that it is never that easy. I achieved covering the first cost level of the show. What it cost for the booth, expenses to put on the show, etc (this is where you include hired help). The second cost level is the cost of replacing the products that you sold and paying yourself for the time at the show. This is the part that most people at craft shows fail at. I probably made enough to replace my product, but I in no way made enough to pay myself to be there. Craft show folks pay $100 to get into a 2 day show. If they make $150 they say they made a $50 profit for the show. They consider this their break even point. Not really. It would cost them most of the $50 to replace the products they sold. Then they probably have 16 hours of their time in the show. Even at $10 please per hour, that’s $160 for your time that you didn’t get. All that just gets you to what I consider the “real” break even point. The 3rd level is what I consider the true profit level. I got nowhere near this.
The reality about my booth this year is, it was an experiment. The things I made going into the rally were more aimed at the show that starts next Friday. The Central States Fair has always been one of my 2 big shows. The other being the Black Hills Stock Show in February. So with that in mind, I really wanted profits, but I needed to learn first hand what works best at the rally so that next year when probably record crowds come for the 75th annual rally. They expect one million people. I gained a lot of knowledge and made many contacts to talk to for next year. So that part was a huge success. Now I have a year to be really ready for next year.
So I will leave you with the last group of pictures
Bagpipe player in the field of honor
And always a few other things
And a wedding that I watched
One final view
Thanks for reading, on to the next show.
-- Mother Nature created it, I just assemble it.