ScrollSaw Information and Resources #57: ESTY Pricing Decision

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Blog entry by jerrells posted 01-22-2014 01:47 PM 1165 reads 0 times favorited 4 comments Add to Favorites Watch
« Part 56: Repurpose your patterns and thinking. Part 57 of ScrollSaw Information and Resources series Part 58: Embellish of existing patterns »

I am going to start stocking me ETSY shop. However the issue I find is that items like or similar to mine sell at half the price I get a local craft shows. Now I have enough marketing expertise to know that you either A) meet market price, B) sell a higher quality product at a higher price, or C) offer more and better services. Perhaps there are a few more but that is a start. I could make a reasonable return for the current prices on ETSY and (hope) to do volume selling).

I see many product that seem to sell at reasonable volume at the current pricing. Seems to be to be a bitter pill to take because I know my work sells at higher pricing.

So I am looking for any advice from current ETSY sellers – if you would choose to share.

-- Just learning the craft my Lord and Savior Jesus Christ practiced.

4 comments so far

View mnguy's profile


193 posts in 3360 days

#1 posted 01-22-2014 03:08 PM

My wife does a ton of Etsy shopping, and I am continually amazed at how low many people price their work on Etsy. Don’t sell yourself too short :)

I would consider pricing your work so that the delivered cost to your Etsy customer is similar to the cost to your craft show customer. Etsy price + typical shipping cost = craft show price. If that price looks remotely competitive on Etsy, even if a bit high, start there and see what happens.

Another trick is to shave a little off the posted price and pad your shipping to keep your income the same. It works for infomercials, make it work for you.

View ghost5's profile


302 posts in 1894 days

#2 posted 01-22-2014 05:19 PM

I have an Etsy store and it was open for a year the first time with exactly one sale. I closed it for almost a year then reopened it and in the last few months it has done fair and that is with almost daily promotion through social media and forums.

If you aren’t going to promote your shop on an almost daily basis through whatever social media you use then don’t expect much traffic. I managed around 1400 views in a few weeks but it took work. Twitter, pinterest, FB, Google+ are good places to use to help get people headed to your site.

As for pricing I put what I want on them but a bit lower than a show since I don’t have to go set up and then sit there for 2-3 days then tear down plus booth fees and all that goes with it. I charge reasonable shipping or free shipping by adding a couple of dollars to the price then eating the rest.

-- Tommy,

View AngieO's profile


1267 posts in 2109 days

#3 posted 01-22-2014 06:20 PM

Interesting topic. Will have to follow this. I do not have an Etsy shop an have considered it. At this point I don’t have enough items to keep it stocked to make it worth it. BUT… I’ve checked out some items to see how much they were going for. Interesting enough… the items I was commissioned to make for Christmas orders sold considerably higher on Etsy than what I charged. I wondered why… but I think a lot of it has to do with who their target market is and the photography of the items.

Man… photography is so important.

View NormG's profile


5927 posts in 2966 days

#4 posted 01-23-2014 02:03 AM

Very interesting idea to follow and think about, like AngieO I have less time to keep it filled up

-- Norman - I never never make a mistake, I just change the design.

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