Don’t put all your eggs in one basket!
You’ve probably come to realize from this series that you have many ways to market and sell your woodworking and I only covered some of the ways.
A quick review:
• Business name
• Business signage/logo
• Business cards
• Personal networking
• Community involvement with local organizations
• Community involvement with local government
• Networking with other businesses
• Rack cards
• Mailing List
• Weekly Advertisers
• Phone Books, Yellow pages
• Restaurant Menu’s, Place Mats
• Embroidered name on Shirts, Hats and Jackets
• Promotional Materials
• Thank-you notes
• Christmas card
• Notifications of up-coming events.
• Repeat Business with existing customers
• Developing your Image
• Consignment shops
• Selling Wholesale
• Design Centers
• Face book
• Blog spot
• My space
• E-mail address
• Custom Made
• Craigs list
• You tube
• Pod Cast
• Merchants Circle
• On-line Classified Ads
Major Shopping Malls your local community collage
• Teaching furthering education classes
Of the fifty some ways I’ve listed above; I’ve used all but about 5 for marketing myself, my business and my products.
All I would suggest is; don’t rely on only one or two ways of marketing and expect that to be effective.
Your marketing should accomplish more then just an instant sale, but also lay the foundation for future sales. Not only should your marketing be targeting the type customers that would buy your product, but also be used to set your image and the image of your business.
If you want to treat yourself, your business and your marketing like some back yard, jack-legged fly-by-night wanna-be, then you can’t expect your customers to look at you like a professional craftsman!
It doesn’t matter if you do this part time or you have a full time woodworking career; your image that you and your marketing portray is what the customer will base a lot of their buying decisions on.
You’ll be shocked when you target the right customer and set the right image for yourself and your business, how much easier it is to get the price you want for your woodworking. (They all have to work together to be successful!)
Marketing should be working for you almost non-stop, 24/7 if it’s to be effective. So the more ways you can find to market yourself, your business and your product, the better chance you have for someone to find you and want to buy from you.
I hope you’ve taken notice that whenever I mention marketing; I’m referring to you, your business and your product.
If you’re not marketing and selling all three then you’re not marketing effectively!
So really there is no reason for anyone not to be able to sell their woodworking; it’s just a matter of knowing how.
Too many woodworkers don’t realize that it’s their attitude that can be their worst enemy.
If you have a negative attitude towards the general buying public, the economy, where you live or your competition, or lack of confidence in your pricing and selling abilities, it doesn’t matter how hard you try to hide it, the customer can sense it and it will have a negative effect on your business.
Attitudes are Contagious; is yours worth catching or spreading?
We’ve covered a lot of ideas in this series and I’m sure we could come up with that many more ideas if we took the time and effort to look for more ways to market and sell our products.
What’s important is that we take the time and put the effort into learning how to market ourselves and our product and not be afraid to be a salesman.
The same applies to pricing your work; if you don’t price your work to make a profit or you don’t even know if you made a profit and unwilling to learn how, then you will never have a successful or profitable woodworking business.
I hope there will be some ideas here that will help you develop a marketing plan that really takes your woodworking to another level.
As for the ones with the negative attitudes; just do us a favor and quite whining and complaining that you can’t make any money in woodworking, quite blaming the customer (or lack of) and quite blaming the economy or where you live. Quite using the excuse there’s no money to be made in woodworking, that there’s too much competition or nobody is looking for quality anymore.
As the old saying goes; Excuses are like belly buttons; everybody’s got one, but who really cares. If I offended anyone, sorry, but I feel it’s more important to tell people what they need to hear…………..not necessarily what they want to hear.
Woodworking and selling our woodworking is pretty much the same as anything else in life. We get out of it what we’re willing to put into it. If you want to learn woodworking, then you put the effort into learning how and it’s the same for selling our work; if we want to sell it, then we have to put the effort into learning how.
Success or failure is totally up to you.
All my successes and failures are mine, nobody else’s. My woodworking took me were I was willing to go. I could have failed at it or I could have made even more money then I did, but that was totally my responsibility and effort. No excuses, just reality!
Thanks for following along and I can only hope everyone will enjoy their woodworking and find the rewards they desire as I have.
I wish the best of luck to everyone.
If you have any questions; feel free to drop me a line.
-- John @ http://www.thehuffordfurnituregroup.com