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Marketing and Selling your woodworking #8: Summary (some final thoughts on marketing)

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Blog entry by huff posted 420 days ago 2231 reads 9 times favorited 21 comments Add to Favorites Watch
« Part 7: Marketing and Selling on the Internet Part 8 of Marketing and Selling your woodworking series no next part

Don’t put all your eggs in one basket!

You’ve probably come to realize from this series that you have many ways to market and sell your woodworking and I only covered some of the ways.

A quick review:
• Business name
• Business signage/logo
• Business cards
• Personal networking
• Community involvement with local organizations
• Community involvement with local government
• Networking with other businesses
• Rack cards
• Brochures
• Mailers
• Flyers
• Mailing List
• Newspaper
• Magazines
• Weekly Advertisers
• Phone Books, Yellow pages
• Restaurant Menu’s, Place Mats
• Embroidered name on Shirts, Hats and Jackets
• Promotional Materials
• Thank-you notes
• Christmas card
• Notifications of up-coming events.
• Repeat Business with existing customers
• Shows
• Developing your Image
• Galleries
• Consignment shops
• Selling Wholesale
• Designers
• Design Centers
• Contractors
• Architects
• Face book
• Twitter
• Blog spot
• Linkedin
• Pinterest
• My space
• DeviantArt
• Web-site
• E-mail address
• Custom Made
• Etsy
• E-Bay
• Amazon
• Craigs list
• Artfire
• Pictures
• You tube
• Pod Cast
• Merchants Circle
• On-line Classified Ads
• Giveaways
• Donations
• Displays Major Shopping Malls
• Teaching furthering education classes
your local community collage

Of the fifty some ways I’ve listed above; I’ve used all but about 5 for marketing myself, my business and my products.

All I would suggest is; don’t rely on only one or two ways of marketing and expect that to be effective.

Your marketing should accomplish more then just an instant sale, but also lay the foundation for future sales. Not only should your marketing be targeting the type customers that would buy your product, but also be used to set your image and the image of your business.

If you want to treat yourself, your business and your marketing like some back yard, jack-legged fly-by-night wanna-be, then you can’t expect your customers to look at you like a professional craftsman!

It doesn’t matter if you do this part time or you have a full time woodworking career; your image that you and your marketing portray is what the customer will base a lot of their buying decisions on.

You’ll be shocked when you target the right customer and set the right image for yourself and your business, how much easier it is to get the price you want for your woodworking. (They all have to work together to be successful!)

Marketing should be working for you almost non-stop, 24/7 if it’s to be effective. So the more ways you can find to market yourself, your business and your product, the better chance you have for someone to find you and want to buy from you.

I hope you’ve taken notice that whenever I mention marketing; I’m referring to you, your business and your product.
If you’re not marketing and selling all three then you’re not marketing effectively!

So really there is no reason for anyone not to be able to sell their woodworking; it’s just a matter of knowing how.

Too many woodworkers don’t realize that it’s their attitude that can be their worst enemy.

If you have a negative attitude towards the general buying public, the economy, where you live or your competition, or lack of confidence in your pricing and selling abilities, it doesn’t matter how hard you try to hide it, the customer can sense it and it will have a negative effect on your business.

Attitudes are Contagious; is yours worth catching or spreading?

We’ve covered a lot of ideas in this series and I’m sure we could come up with that many more ideas if we took the time and effort to look for more ways to market and sell our products.

What’s important is that we take the time and put the effort into learning how to market ourselves and our product and not be afraid to be a salesman.

The same applies to pricing your work; if you don’t price your work to make a profit or you don’t even know if you made a profit and unwilling to learn how, then you will never have a successful or profitable woodworking business.

I hope there will be some ideas here that will help you develop a marketing plan that really takes your woodworking to another level.

As for the ones with the negative attitudes; just do us a favor and quite whining and complaining that you can’t make any money in woodworking, quite blaming the customer (or lack of) and quite blaming the economy or where you live. Quite using the excuse there’s no money to be made in woodworking, that there’s too much competition or nobody is looking for quality anymore.

As the old saying goes; Excuses are like belly buttons; everybody’s got one, but who really cares. If I offended anyone, sorry, but I feel it’s more important to tell people what they need to hear…………..not necessarily what they want to hear.

Woodworking and selling our woodworking is pretty much the same as anything else in life. We get out of it what we’re willing to put into it. If you want to learn woodworking, then you put the effort into learning how and it’s the same for selling our work; if we want to sell it, then we have to put the effort into learning how.

Success or failure is totally up to you.

All my successes and failures are mine, nobody else’s. My woodworking took me were I was willing to go. I could have failed at it or I could have made even more money then I did, but that was totally my responsibility and effort. No excuses, just reality!

Thanks for following along and I can only hope everyone will enjoy their woodworking and find the rewards they desire as I have.
I wish the best of luck to everyone.

If you have any questions; feel free to drop me a line.
huffordfurnituregroup@yahoo.com

-- John @ http://www.thehuffordfurnituregroup.com



21 comments so far

View Monte Pittman's profile

Monte Pittman

13826 posts in 971 days


#1 posted 420 days ago

I have not commented on all of your entries, but I assure you that I have read them all a couple times over. I have already changed my pricing. Marketing I was at least going in the right direction. Both of your series have been awesome.

-- Mother Nature created it, I just assemble it. - It's not ability that we often lack, but the patience to use our ability

View jerrells's profile

jerrells

849 posts in 1518 days


#2 posted 420 days ago

Thank you for a most excellent series. I have copied and pasted the entire series in MS Word. I will keep it and referee to it, often.

-- Just learning the craft my Lord and Savior Jesus Christ practiced.

View waho6o9's profile

waho6o9

4839 posts in 1210 days


#3 posted 420 days ago

Your tutorials are appreciated more than you realize.

Thank you for taking the time and effort to post your fine
blog.

View huff's profile

huff

2800 posts in 1918 days


#4 posted 420 days ago

Monte, jerrells and waho6o9;

Thanks for the kind words and I’m glad to see you’ve been able to find some helpful information in the series.

I would love to take credit for all the information, but I’m just sharing what others have shared with me over the years and what I applied to my business.

Starting out as a simple one man shop in a rural farming community with no formal training; I needed to learn as much as possible from others if I wanted to survive and have a successful business.

I hope some of this information can help you as much as it has helped me over the years.

Thanks again for following along and please let me know if you have any questions or you can think of another topic you might like me to throw my two cents worth at! lol.

-- John @ http://www.thehuffordfurnituregroup.com

View GrandpaLen's profile

GrandpaLen

1494 posts in 906 days


#5 posted 420 days ago

John,

In the short time that I’ve been a member of the LumberJocks family, I have read numerous pleas for information on how to get started in a woodworking oriented business.
Many of the LJs have kindly offered suggestions from their own experiences to help get started, however none as comprehensive as you have detailed in your business models.

I have retired after 42 years of serving communities with a major Telecommunications company.
My woodworking shop has been more of a stress release valve.

If I were contemplating a start up in business, the details imparted in your Blog Series would be what I would hope to find if I Googled… “Help”.

I am a firm believer in ‘Paying it Forward’ and lifting up my fellow man when I have something to offer.

Thank you for taking the time and effort to ‘Pay it Forward’.

Best regards. – Len

Work Safely and have Fun.

-- Mother Nature should be proud of what you've done with her tree. - Len ...just north of a stone's throw from the oHIo, river that is, in So. Indiana.

View DocSavage45's profile

DocSavage45

4910 posts in 1476 days


#6 posted 420 days ago

Huff (John),

Others may have shared with you, but you have given us your personal journey as well. It’s food for new thinking and different actions.

Thanks

-- Cau Haus Designs, Thomas J. Tieffenbacher

View huff's profile

huff

2800 posts in 1918 days


#7 posted 420 days ago

GrandpaLen:

Thanks for your comments; I too have been asked on numerous occassions how to start a woodworking business.

I’ve just finished writing my first book entitled excactly that; How to start a woodworking business, but have not published it yet.

It used to bother me knowing that I was just a small one man shop from a small farming community and to think I was trying to “compete” with the big boys, but once I got over that hang-up; I realized it didn’t matter where I was from or how big my company was, I could build and sell my woodworking to the customers I wanted to and support my family doing so.

I wanted my book (in fact everything I write) to be able to relate to the average woodworker that would like to have some success in what they build and sell.

I would really like to travel and do seminars on some of these topics, but haven’t figured out how to get started on that one yet.

But for now, I will be glad to share whatever I can with whoever is interested.

Best of luck to everyone.

-- John @ http://www.thehuffordfurnituregroup.com

View huff's profile

huff

2800 posts in 1918 days


#8 posted 420 days ago

Tom,
I really appreciate that you’ve followed along with my series.

I’ve tried to share my journey with many; basically to let them know that I started my business on a very tight budget (really no budget) with no formal training in woodworking and built my business from there.

I guess that’s why I get frustrated when I hear some of the excuses that’s used why someone can’t succeed in a woodworking business.

I’ll be the first to admit it hasn’t been easy all the time, but I wouldn’t change a thing. Like I’ve said; I take all the responsibilities for my successes and my failures.

Thanks again for being a part of this series.

-- John @ http://www.thehuffordfurnituregroup.com

View DocSavage45's profile

DocSavage45

4910 posts in 1476 days


#9 posted 420 days ago

I’m working on the no budget thing myself. HA,HA,HA. And a travel issue as I’ve shared with you. Your journey can help me on my path. Thanks

-- Cau Haus Designs, Thomas J. Tieffenbacher

View rhett's profile

rhett

697 posts in 2301 days


#10 posted 420 days ago

Wonderful information, especially since it comes from a person who has “been there done that”. Ever think of consulting on the side? Some of the points you bring up are quite illuminating and have made me pause to rethink my game plan. Thanks for taking the time to provide this much needed information, to so many woodworkers.

Anyone thinking of making a go at it, take the time and read this entire series of blogs.

Be Good
Rhett

-- http://planeandsimpleblog.wordpress.com/

View gfadvm's profile

gfadvm

10737 posts in 1323 days


#11 posted 419 days ago

I have followed this series and admit that I have been guilty of all those negative issues. I appreciate you pointing them out.

This installment is a great summary. Appreciate you doing this blog. I am remotivated to sell.

-- " I'll try to be nicer, if you'll try to be smarter" gfadvm

View Roger's profile

Roger

14376 posts in 1437 days


#12 posted 419 days ago

Good Stuff…......Huff… :)

-- Roger from KY. Work/Play/Travel Safe. Kentuk55@bellsouth.net

View huff's profile

huff

2800 posts in 1918 days


#13 posted 419 days ago

rhett;

Actually I would love to either do some consulting or give seminars on pricing, marketing and selling.

There were so many more things I wanted to cover, but figured I would bore everyone to death if I kept rambling on.

Thanks for the encouragement.

gfadvm;

We’ve all been quilty of all those negative issues, but very few will ever admit it.

Thanks for your comments.

-- John @ http://www.thehuffordfurnituregroup.com

View huff's profile

huff

2800 posts in 1918 days


#14 posted 419 days ago

View clieb91's profile

clieb91

3270 posts in 2568 days


#15 posted 419 days ago

John, This has been a great series with some really good information. As I noted earlier my wife and I have just started selling more of our handiwork. All this information will come in great handy as we continue to build. I have some time this week and planning to go back and read the first series on pricing. I believe we have a pretty decent model but always good to get a 2nd opinion.
Thanks again, and look forward to seeing the book.

CtL

-- Chris L. "Don't Dream it, Be it."- PortablePastimes.com (Purveyors of Portable Fun and Fidgets)

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