I made my second visit to the college to get business plan advice today. The counselor that helped me was very nice, and quite interested in trying to help.
Last week I presented my plan to him by summarizing my thoughts, successes, failures, philosophy, image, market target, target customer, product niche, marketing materials, advertising summary, juried show summary, target demographics, competition summary, marketing plan, and basic financial summary.
This week, he presented me with his summary based on research to help me with my specific situation. He had some good advice for me. He is an attorney, so he had some input into product liability protection, business registration, and gave me a run down on how attorneys think if I want to consider them as part of my target customers.
I think one of the most interesting comments he made was that his research showed that “pricing” is not a concern for the target customer demographics that I will be working with. They know what they like, and will buy it when they, or their “people”, see it.
All in all, I will have just a few things to alter in my business plan mostly dealing with how I segment my business into separate ventures and accounting, and then I will need to just put in the effort to make it work.
He said that in his research for artist-based businesses, the way they go from obscurity to financial stability always comes in unpredictable, big shifts, such as being at the right place and being “discovered” by the right connections and networking. I don’t believe in “luck”, just miracles, and I know Who is responsible for those. It is a comforting feeling.
I won’t need to go back for any more counseling unless I have specific questions I want more help in answering. So, I am not planning on doing any drywall work in the near future, but pressing ahead.
Whew, that is a relief. Now, I just need to be miraculously “discovered.”
Thanks for listening.
-- Mark DeCou - American Contemporary Craft Artisan - www.decoustudio.com