If you are in a bookstore and are flipping through magazines, check out the new “American Bungalow” magazine, Winter 2006 issue, my advertisement is on page 62.
I ran this ad earlier in the year for the Summer 2006 edition. One old timer said awhile back that if I was really any good I wouldn’t have to advertise, the work would just find me. He followed up that zinger by saying that he has never advertised. Those hurt pretty bad, and whenever I hear criticism I try to see the truths in it.
So, hopefully one day I won’t need magazine ads to find new customers. Until then, I feel advertising and art-show presence are essential to gaining the unique market niche I am trying to create for my work.
If you have thoughts on advertising, pro, or con, don’t be afraid to tell me, I can handle the heat, and will appreciate the input.
-- Mark DeCou - American Contemporary Craft Artisan - www.decoustudio.com