| Blog series by closetguy | updated 311 days ago | 3 parts | 1657 reads | 44 comments total |
Part 1: In the beginning
I guess seven years as a full time woodworker qualifies me to have an intelligent opinion on the subject. Some of the blogs I’ve written, along with the occasional forum comment, have generated quite a few private emails from members asking specific questions about starting a business or looking for ideas to market their projects. I can certainly feel for all those searching for these answers because seven years ago I was in the same situation. I was clueless. I wanted to do this, but I c...
Part 2: Finding a needle in a haystack
The road is littered with great woodworkers who crashed and burned. It is also littered with part time craftsmen who relegated themselves to weekend woodworker status because they tried to sell their works of art, to no avail, and decided there was no market. Of course, my favorite is the weak excuse that they can’t compete with “Rooms to Go” or Wal-Mart. I suspect that in most of these situations, they just could not figure out how to find the right customers. In this business, 90% of the...
Part 3: Who Are Our Customers?
So who is your customer? It’s easier to answer this question by first understanding your product. Our products are custom made. We take the wood from a tree, cut it, sand it, caress it, fuss over it, and produce a product of functionality, fascination, or just plain envy. We work hard to make our products perfect and we spend a lot of money on the best tools to ensure this perfection. So why should we not get appropriate compensation for our effort? Unfortunately, many people, though t...
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