I have to confess, being an older guy, I would have never had anything to do with Facebook if it wasn’t for my kids and family. Since they are scattered all over the place, Facebook is the only way I can keep in touch, see Nephews and Nieces as they grow up, and socialize with people I grew up with. It amazes me how much activity goes on with just the people in my friend and family list. I’m also bad about taking a picture of snow outside our house and posting it on Facebook my everyone to see.
Facebook has multiple page types. You can have a personal page, fan page, or business page. According to Facebook, it is a violation of their TOS to have more than one account. What this means is that if you already have a personal account, you cannot create a business account. However, you can create a “Fan Page” with the name of your business that is administered under your personal account, but is completely separate from your personal page. This is all done under one account so it falls within the TOS. I know, it doesn’t make any sense to me either, but we have to play by their rules.
Facebook presents a huge dilemma. The most annoying thing is that they make constant changes to the way pages work, or change the name of certain function to something else. I have had a lot of problems with my RSS feeds where they just quit working or updating Facebook which makes me have to go in and screw around with it to get it working.
Another challenge is how to promote. The marketing goal is to drive traffic to my Etsy store. So how do I get traffic to my Facebook page so they will go to my Etsy store? I don’t want to spend time promoting Facebook. The only way to do this is to purchase a Facebook ad so my Fan Page will be plastered on the right hand column of other personal pages. I just didn’t want to do this, so I have the dgmwoodworks page out there with links to Etsy and people tend to stumble across it from time to time. Last year, I sold a 30” walnut lazy susan because a guy saw my fan page and sent me an email request. Had I not created this page, I would have one less large sale. So yes, it is free and it is worth the time to do it.
Where I promote my items is on my friends and family page. I have about 200 F&F. They in turn have hundreds of their own F&F scattered all over the country. My Etsy and dgmwoodworks blog updates my wall. When my family members click on “Like” (they have standing orders to do so), all of their F&F see the post. So like the Twitter concept, lots of people see my stuff without me having to do anything. This has generated quite a few sales. It goes like this:
1. My Sister-in-law marks “Like” on a Twitterfeed update from Etsy.
2. One of her friends sees it and buys the product on Etsy.
3. She receives the product and makes a comment about how much she likes it.
4. All her friends and family see the comment and go looking at my Etsy store.
5. Some of them buy one for themselves or a gift.
There’s that perpetual motion thing again. By the way, when setting up Twitterfeed, you have the option of updating just Twitter or both Twitter and Facebook. I had a problem last year with Twitterfeed updating Facebook from my Wordpress blog. It just quit working so I switched to Feedburner for that one feed from my blog. Twitterfeed gets the Etsy stuff out there, but not the blog. Fortunately, there are a lot of choices out there to try of one doesn’t work. I still feel like there is more to learn about the Facebook angle, but I just haven’t had the time to research other possibilities.
The first place that started generating traffic to my site was Flickr because that is where I first started posting pictures. It’s pretty simple to do this. I installed their upload utility so I could do batch uploads and dumped pictures into my account. In fact, before Martin finally gave us use the ability to upload pictures directly to LumberJocks, we had to point links to picture sharing sites when posting. Flickr was where I chose to store my pictures for LJ posts. I sure am glad that Martin changed this.
The great thing about Flickr is all the active categories, or groups, where you can post your items. For example, if you make wine racks, there are numerous wine groups that you can post you pictures in with comments. Beware of Flickr’s TOS. You cannot reference Etsy or any other marketing link in the comments of the picture. Flickr will kill your account in a heartbeat. A lot of Etsy sellers had this happen to them because they didn’t read the TOS. What you do is put your URL in your profile page. This way if someone is interested in your products, they can find you. I have products listed in the appropriate groups, as well as craft groups, Etsy groups (there are many), and anywhere else I think will work. There is no promotion involved and I get a lot of people selecting my pictures as favorites. Flickr sends you an email when this happens. There are a lot of picture sharing sites out there, and if you use a different one that has similar functions, by all means use it. Again, the goal here is to spread the love.
Next up, promoting on Etsy…
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