There are many different sites to sell on and I’ve tried a few. None have ever provided the exposure and sales that I get from Etsy. There is Artfile, Handmadecatalog, Shophandmade, and Dawanda (European online crafts), to mention a few of the hundreds that are out there. They all perform the same function, but none have anywhere near the traffic that Etsy receives.
All you need to sell on Etsy is a PayPal account and an Etsy account. It’s that simple. If you only have a personal PayPal account I would suggest getting a free Premier Business account to use with online sales. You can have two accounts with PayPal, one personal and one business using a business name. Like I said before, it’s not rocket science.
Go ahead and set up the store with a banner, profile information, PayPal information, etc., and put some product in your store. Who knows? You may sell something right out of the starting gate. Make note of your shop URL which is http://www.(your user name).etsy.com, go to Google Analytics at http://www.google.com/analytics/ and setup an account. Once you have an account, generate a tracking code for your Etsy shop. Copy the tracking code that Google gives you and go back to your shop and click on “Your Account”. Under “Shop Settings” click on “Options”, then click on the tab “Web Analytics”. Paste the tracking code into the web propertyid box and click “Save”. It’s been awhile since I set mine up, but you may have to go back to Google Analytics and tell it you’re done. It will take a day or two before you start seeing any statistics. The last thing to do is go to “Syndication” under the “Promote” tab and make sure Google Product Search is check marked. Ok, the easy part is over. If you have any problems with this, send me a PM.
The great thing about Google Analytics is that you can use it with multiple sites. I also have a tracking code on my dgmwoodworks.com blog site. I had to manually insert the tracking id into the HTML code, but since I use the server-based version of Wordpress, it was easy. This way if you have multiple sites, whether they are e-commerce sites, or blogs, you can view statistics in one location for everything. I was tracking as many as four sites at one time with it. Craftopolis is another site for looking at graphic statistics, including visits, sales and hearts on one page. Craftopolis uses both an Etsy feed and your Google Analytics information to pull information into a simple and colorful page of stats.
Your store should now be set up and all the behind the scenes stuff is taken care of. Well, sort of. There is one more thing that needs to be set up, but not right now. I use Twitterfeed to automatically send updates to my Twitter account, Facebook, and any other place that becomes popular in the near future. I’ll go into that on the next blog update.
Next up, Twitter.
-- I don't make mistakes, only design changes....www.dgmwoodworks.com