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Online R Us #2: Take the Plunge With Etsy

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Blog entry by closetguy posted 04-09-2011 03:59 AM 1386 reads 6 times favorited 4 comments Add to Favorites Watch
« Part 1: Pack Them In Part 2 of Online R Us series Part 3: Tweet, Tweet »

There are many different sites to sell on and I’ve tried a few. None have ever provided the exposure and sales that I get from Etsy. There is Artfile, Handmadecatalog, Shophandmade, and Dawanda (European online crafts), to mention a few of the hundreds that are out there. They all perform the same function, but none have anywhere near the traffic that Etsy receives.

All you need to sell on Etsy is a PayPal account and an Etsy account. It’s that simple. If you only have a personal PayPal account I would suggest getting a free Premier Business account to use with online sales. You can have two accounts with PayPal, one personal and one business using a business name. Like I said before, it’s not rocket science.

Go ahead and set up the store with a banner, profile information, PayPal information, etc., and put some product in your store. Who knows? You may sell something right out of the starting gate. Make note of your shop URL which is http://www.(your user name).etsy.com, go to Google Analytics at http://www.google.com/analytics/ and setup an account. Once you have an account, generate a tracking code for your Etsy shop. Copy the tracking code that Google gives you and go back to your shop and click on “Your Account”. Under “Shop Settings” click on “Options”, then click on the tab “Web Analytics”. Paste the tracking code into the web propertyid box and click “Save”. It’s been awhile since I set mine up, but you may have to go back to Google Analytics and tell it you’re done. It will take a day or two before you start seeing any statistics. The last thing to do is go to “Syndication” under the “Promote” tab and make sure Google Product Search is check marked. Ok, the easy part is over. If you have any problems with this, send me a PM.

The great thing about Google Analytics is that you can use it with multiple sites. I also have a tracking code on my dgmwoodworks.com blog site. I had to manually insert the tracking id into the HTML code, but since I use the server-based version of Wordpress, it was easy. This way if you have multiple sites, whether they are e-commerce sites, or blogs, you can view statistics in one location for everything. I was tracking as many as four sites at one time with it. Craftopolis is another site for looking at graphic statistics, including visits, sales and hearts on one page. Craftopolis uses both an Etsy feed and your Google Analytics information to pull information into a simple and colorful page of stats.

Your store should now be set up and all the behind the scenes stuff is taken care of. Well, sort of. There is one more thing that needs to be set up, but not right now. I use Twitterfeed to automatically send updates to my Twitter account, Facebook, and any other place that becomes popular in the near future. I’ll go into that on the next blog update.

Next up, Twitter.

-- I don't make mistakes, only design changes....www.dgmwoodworks.com



4 comments so far

View Mike Gadsby's profile

Mike Gadsby

37 posts in 1623 days


#1 posted 04-09-2011 06:32 AM

Great info and great time for me this will be my next adventure!Thanks for all the insight.

View redryder's profile

redryder

2147 posts in 1739 days


#2 posted 04-09-2011 07:29 AM

I have bought a fair number of things on the Etsy site. They do seem to be well organized and easy to work with. It appears that the site is no slouch and has a lot of traffic looking and buying. The woodworking section seems full of sellers that appear to be more than reasonable in price. I don’t see how many of the vendors are making money but maybe selling your wears is most of the fun…....

-- mike...............

View degoose's profile

degoose

7000 posts in 1992 days


#3 posted 04-09-2011 10:34 AM

Do the folks at Etsy like to work internationally… say Australia…?

-- Drink twice... and don't bother to cut... @ lazylarrywoodworks.com.au For lovers of all things timber...

View Maveric777's profile

Maveric777

2690 posts in 1714 days


#4 posted 04-09-2011 03:05 PM

I did a little looking around on Etsy a while back. I know my sister in-law sells some of her arts and craft stuff on there. The one thing I found was it seemed to cater more to craft fair style goods. That is fine if that it the style work you do, but I was afraid higher end work would be out of place.

I may be way off, but wondered what your thoughts on that was?

I honestly have zero experience with it so I really don’t know for sure. Just an observation I got. Personally I would love to have a place I could showcase some of my work to help with cost in my shop. There is no doubt they get a ton of traffic, and that is always a good thing. I would love to learn more about it…..

-- Dan ~ Texarkana, Tx.

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