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Woodworking blog entries tagged with 'selling'

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Making A Living At It! #1: Self Valuation

151 days ago by Stephen Mines | 2 comments »

“Any suggestions how to price or split the price of a turning?” Sure. I started woodworking (including woodturning) in 1971 and since 1987 my sole source of income has been woodturning. I’ve not had such a hard time determining prices, partly because, in the marketplace of simple woodturning, most ‘professional’ wood turning businesses are masters of fixing the prices: high, higher and outrageous I routinely charge 15 to 25 percent less than established compani...

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Marketing and Selling your woodworking #8: Summary (some final thoughts on marketing)

382 days ago by huff | 21 comments »

Don’t put all your eggs in one basket! You’ve probably come to realize from this series that you have many ways to market and sell your woodworking and I only covered some of the ways. A quick review:• Business name• Business signage/logo• Business cards• Personal networking• Community involvement with local organizations• Community involvement with local government• Networking with other businesses• Rack cards• Brochures• Mailers• Flyers• Mailing Li...

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Marketing and Selling your woodworking #7: Marketing and Selling on the Internet

383 days ago by huff | 1 comment »

The internet has given us an entirely new opportunity for marketing and selling. It gives us the ability to reach millions of people around the world with a simple click of a button; to be able to sit behind a keyboard and reach out and touch everyone……………..if it was only that easy. But it is true that the internet has given us the ability to reach a greater number of potential customers without ever leaving our home. So let’s talk about some of the different ways you may be able to...

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Marketing and Selling your woodworking #6: Galleries, Consignment shops and more

384 days ago by huff | 6 comments »

Galleries; Art galleries, craft galleries, co-op galleries can be another way to get your woodworking in front of the buying public. There are thousands of Galleries available to a woodworker. They may not be in your town, but guaranteed there are some close enough for you to check out and possibly use for part of your marketing. You do need to understand how most galleries work though; most galleries don’t pay for your inventory up front, but takes a commission when the item is sold. ...

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Marketing and Selling your woodworking #5: Image (finding the right market)

385 days ago by huff | 5 comments »

I mentioned very early in my series that image is so important when it comes to marketing yourself and your business. Too many times a woodworker overlooks two very important factors when trying to market and sell their work. 1. Image; The typical woodworker thinks they are only selling their woodworking. Don’t forget; you’re selling yourself, your business, your image and your professionalism as much as you are selling your woodworking. Your overall image a customer has of you and ...

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Marketing and Selling your woodworking #4: Shows

386 days ago by huff | 8 comments »

Shows; It doesn’t matter if you’re selling country crafts or high end one of a kind, custom made furniture; whether you’re selling at an outdoor craft festival, a juried show or a large indoor home show, the same principles apply. The biggest mistake woodworkers (or any vendor for that matter) makes; is trying to sell their work at the wrong show. Too many times a show is picked simply because it’s local or the table/booth fee is cheap. Big, Big mistake! That’s like trying to teach a p...

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Marketing and Selling your woodworking #3: Printed Material (more ways then you may think)

387 days ago by huff | 8 comments »

In the last series I talked about some of the basics when it comes to marketing. We talked about a business name, signage and one of my favorite marketing tools; Business Cards! Today I would like to talk about other forms of marketing using printed materials. We’ve already talked about business cards, but here are some other ways of marketing with printed material. Rack Cards; If you’re not familiar with rack cards, they are typically 4”x9” cards printed on heavy stock with a glossy ...

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Marketing and Selling your woodworking #2: Marketing (the basics)

388 days ago by huff | 11 comments »

Marketing is nothing more than different ways of letting the buying public know that you exist and what you are selling and the reason they should buy your product. Marketing is also setting the image for you and your business. That’s such an important element of marketing and I’ll spend a lot of time talking about that throughout this series. Too many times we overlook the most obvious and easiest ways of marketing. So let’s start at the very beginning with the very basics and build ...

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How to price my woodworking (and sell it) #6: Correcting mistake to Summary

415 days ago by huff | 14 comments »

I’m not sure what happened when I posted my summary, but part of it got left out, so here it is. What should you expect your % of closure be in selling your work? Another words, if you talk to 100 serious customers, how many do you think you should be able to sell your products to? Here’s one way to look at it and break it down so you may not feel so bad if you don’t get a sale every time you talk to a perspective customer. The first thing I would like to clear up right now is;...

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How to price my woodworking (and sell it) #5: Summary

415 days ago by huff | 20 comments »

How to price my woodworking?(And sell it) Part 5 Summary As you’ve probably figured out by now, pricing, marketing and selling your woodworking is not an easy task, but its all part of a woodworking business and something you have to learn and improve upon just like you do with your woodworking skills. You didn’t learn how to build a square box, dovetail a joint, or finish a project overnight, so you have to realize pricing and selling takes time to get comfortable with and know h...

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