Greetings all, As I mentioned last week I wanted to take this 3rd week of the month and focus on selling products. First a little background… My wife and I both enjoy making things, she in her sewing room and I in my shop, we decided about 4 years ago to participate in the local HOA craft fair in the fall. We decided to stick with one major theme for both of our stuff… Portable Pastimes.We didn’t even have enough items to fill one 6’ table, we shared a space with my ...
“Any suggestions how to price or split the price of a turning?” Sure. I started woodworking (including woodturning) in 1971 and since 1987 my sole source of income has been woodturning. I’ve not had such a hard time determining prices, partly because, in the marketplace of simple woodturning, most ‘professional’ wood turning businesses are masters of fixing the prices: high, higher and outrageous I routinely charge 15 to 25 percent less than established compani...
Don’t put all your eggs in one basket! You’ve probably come to realize from this series that you have many ways to market and sell your woodworking and I only covered some of the ways. A quick review:• Business name• Business signage/logo• Business cards• Personal networking• Community involvement with local organizations• Community involvement with local government• Networking with other businesses• Rack cards• Brochures• Mailers• Flyers• Mailing Li...
The internet has given us an entirely new opportunity for marketing and selling. It gives us the ability to reach millions of people around the world with a simple click of a button; to be able to sit behind a keyboard and reach out and touch everyone……………..if it was only that easy. But it is true that the internet has given us the ability to reach a greater number of potential customers without ever leaving our home. So let’s talk about some of the different ways you may be able to...
Galleries; Art galleries, craft galleries, co-op galleries can be another way to get your woodworking in front of the buying public. There are thousands of Galleries available to a woodworker. They may not be in your town, but guaranteed there are some close enough for you to check out and possibly use for part of your marketing. You do need to understand how most galleries work though; most galleries don’t pay for your inventory up front, but takes a commission when the item is sold. ...
I mentioned very early in my series that image is so important when it comes to marketing yourself and your business. Too many times a woodworker overlooks two very important factors when trying to market and sell their work. 1. Image; The typical woodworker thinks they are only selling their woodworking. Don’t forget; you’re selling yourself, your business, your image and your professionalism as much as you are selling your woodworking. Your overall image a customer has of you and ...
Shows; It doesn’t matter if you’re selling country crafts or high end one of a kind, custom made furniture; whether you’re selling at an outdoor craft festival, a juried show or a large indoor home show, the same principles apply. The biggest mistake woodworkers (or any vendor for that matter) makes; is trying to sell their work at the wrong show. Too many times a show is picked simply because it’s local or the table/booth fee is cheap. Big, Big mistake! That’s like trying to teach a p...
In the last series I talked about some of the basics when it comes to marketing. We talked about a business name, signage and one of my favorite marketing tools; Business Cards! Today I would like to talk about other forms of marketing using printed materials. We’ve already talked about business cards, but here are some other ways of marketing with printed material. Rack Cards; If you’re not familiar with rack cards, they are typically 4”x9” cards printed on heavy stock with a glossy ...
Marketing is nothing more than different ways of letting the buying public know that you exist and what you are selling and the reason they should buy your product. Marketing is also setting the image for you and your business. That’s such an important element of marketing and I’ll spend a lot of time talking about that throughout this series. Too many times we overlook the most obvious and easiest ways of marketing. So let’s start at the very beginning with the very basics and build ...
I’m not sure what happened when I posted my summary, but part of it got left out, so here it is. What should you expect your % of closure be in selling your work? Another words, if you talk to 100 serious customers, how many do you think you should be able to sell your products to? Here’s one way to look at it and break it down so you may not feel so bad if you don’t get a sale every time you talk to a perspective customer. The first thing I would like to clear up right now is;...
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