Welcome to my blog about my life as a woodworker. I make gorgeous furniture and other useful things out of wood. Its not a lofty job, but I love merging creativity, skill and furniture. Please share this post to help spread the word about my work. I also provide many links and ideas about marketing your own work. I have been in business most of my life. I began making cabinets, then building and renovating homes and now I am happily designing and crafting furniture. Being a furniture m...
On 10/31/13 5:31 AM, Howard G. wrote: ——————————Hi Stephen, I like your style. I currently am building Adirondack style outdoor furniture. I need get my sale way up to stay in business. How did you find folks to help you in your business? I have been doing home style show flea markets and consignment shops but that way of doing business is not profitable for me. What should I be doing at this stage? Any ideas would be greatly appreci...
Don’t put all your eggs in one basket! You’ve probably come to realize from this series that you have many ways to market and sell your woodworking and I only covered some of the ways. A quick review:• Business name• Business signage/logo• Business cards• Personal networking• Community involvement with local organizations• Community involvement with local government• Networking with other businesses• Rack cards• Brochures• Mailers• Flyers• Mailing Li...
The internet has given us an entirely new opportunity for marketing and selling. It gives us the ability to reach millions of people around the world with a simple click of a button; to be able to sit behind a keyboard and reach out and touch everyone……………..if it was only that easy. But it is true that the internet has given us the ability to reach a greater number of potential customers without ever leaving our home. So let’s talk about some of the different ways you may be able to...
Galleries; Art galleries, craft galleries, co-op galleries can be another way to get your woodworking in front of the buying public. There are thousands of Galleries available to a woodworker. They may not be in your town, but guaranteed there are some close enough for you to check out and possibly use for part of your marketing. You do need to understand how most galleries work though; most galleries don’t pay for your inventory up front, but takes a commission when the item is sold. ...
I mentioned very early in my series that image is so important when it comes to marketing yourself and your business. Too many times a woodworker overlooks two very important factors when trying to market and sell their work. 1. Image; The typical woodworker thinks they are only selling their woodworking. Don’t forget; you’re selling yourself, your business, your image and your professionalism as much as you are selling your woodworking. Your overall image a customer has of you and ...
Shows; It doesn’t matter if you’re selling country crafts or high end one of a kind, custom made furniture; whether you’re selling at an outdoor craft festival, a juried show or a large indoor home show, the same principles apply. The biggest mistake woodworkers (or any vendor for that matter) makes; is trying to sell their work at the wrong show. Too many times a show is picked simply because it’s local or the table/booth fee is cheap. Big, Big mistake! That’s like trying to teach a p...
In the last series I talked about some of the basics when it comes to marketing. We talked about a business name, signage and one of my favorite marketing tools; Business Cards! Today I would like to talk about other forms of marketing using printed materials. We’ve already talked about business cards, but here are some other ways of marketing with printed material. Rack Cards; If you’re not familiar with rack cards, they are typically 4”x9” cards printed on heavy stock with a glossy ...
Marketing is nothing more than different ways of letting the buying public know that you exist and what you are selling and the reason they should buy your product. Marketing is also setting the image for you and your business. That’s such an important element of marketing and I’ll spend a lot of time talking about that throughout this series. Too many times we overlook the most obvious and easiest ways of marketing. So let’s start at the very beginning with the very basics and build ...
Marketing and selling your woodworking (What’s the best way?) Well, there’s a lot of ways to go about marketing and selling your work, so I thought I would take the time and write a series on just that. Some of you may be familiar with the series I did a few weeks ago on pricing your woodworking. I received a lot of positive response to it and a number of woodworkers showed an interest on doing a topic on actually marketing and sellin...
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