While letters take a lot of time and require letterhead and envelopes that should look professional, they can be used on a limited basis to reach a niche market of potential customers similar to one or more of your existing customers. The similarities among commercial customers or residential customers could present a marketing opportunity. I experienced an example of that with lecterns (podiums) for hotels. One of the large local hotels called me to build a small, table top lectern. I de...
The effectiveness of flyers varies among communities but I found it to be a good method of getting the message out about my business. You can create flyers yourself with your computer and a simple inkjet printer but the better way is to create a good original and then take it to one of those instant print places and purchase the quantity you need. It may cost less than the cost of the inkjet cartridges you will use to print them yourself.There are several ways to handle the distribution of fl...
Yesterday was just one of “those” days. It seemed that no matter what I did, it wasn’t enough. “One step forward and two steps backward” is the only thing I can think of to describe the day. I know, I know. I need these bad days to appreciate the good ones. I shouldn’t whine but I suppose I am human and going to anyway. There are just some days when I feel like I am climbing up a muddy hill with an elephant on my back. Nothing really disastrous happ...
I got up this morning to an ominous email that threatened to shut down my website. Before the sleep was out of my eyes, I was signing into online chat with customer support from the place that hosts my site to find out what was up. The notice said that my account was delinquent, but I knew for a fact that not only did I pay it, but the charge already showed up on my online credit card statement. Surely this must be an error. I went to my credit card statement again, and sure enough th...
Hi everyone. For the past year or so, I have been receiving emails from my woodworking friends asking when I would be finished with the book I was writing on marketing for woodworkers. Okay, so it took WAY longer than I thought, but I finally have my eBook (PDF) ready and available. It was quite a project. You can read about it by going to my website. I can’t thank everyone enough for your seemingly infinite patience, nor apologize enough for spending too much time fly fishin...
I hope that everyone isn’t getting sick of reading about my preparation for the Woodworker’s Showcase. As you can imagine, it pretty much has been (and probably will be) the focus of my life for the next couple of weeks. It seems like it has been forever since I have been at the saw. There just doesn’t seem to be enough time, it seems. I read many posts where people wish that they could do woodworking as a full time job. I can see from what I read that they have visio...
Remember the other day when I talked about those unexpected curve balls that pop into our lives? Well, yesterday I was thrown a little one and it is a good example of what I was talking about. With only three short weeks left to prepare for the trip, I am making good progress with checking everything off of the list, but there is still much that I want to accomplish and get ready for leaving. Being gone for almost three weeks is going to be a big thing for me. I can’t remember th...
We continue on with the build and get our dados sorted out.
So you think you can go pro ? :) #7: Do what you love ( but please don't kill yourself to get there)
Good evening, As I write this blog I am dedicating it to my co worker Beverly who passed away Monday February 15 2011from cancer. Achieving Goals have been a given for mankind since the beginning of time, as humans we desire things that we work hard sometimes too hard to achieve. Maybe a new tool, truck, house, or a business, the list is endless but one thing we must remember is these are material things and are replaceable or can be attained at a later date.One thing about knowing Bev was...
Good evening LJ’s, Last week I didn’t post because I just Didn’t have a lot to do & was pre- occupied with helping out with the untimely passing of my co- worker Beverly, If you want to know more about her read my blog excellence or my latest so you think you can go pro Blog. OK on to other things for the past two days been kinda hermit around the house playing with my new toys My router table extension and my drum sander. First task of the day Thursday was to put on ...
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