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Woodwork Biz/Getting Started #7: Item 6 - Using Flyers

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Blog entry by billb posted 03-03-2011 04:41 PM 792 reads 1 time favorited 0 comments Add to Favorites Watch
« Part 6: Item 4 and 5 - Using Postcards Part 7 of Woodwork Biz/Getting Started series Part 8: Letters In Addition To Postcards and Flyers »

The effectiveness of flyers varies among communities but I found it to be a good method of getting the message out about my business. You can create flyers yourself with your computer and a simple inkjet printer but the better way is to create a good original and then take it to one of those instant print places and purchase the quantity you need. It may cost less than the cost of the inkjet cartridges you will use to print them yourself.
There are several ways to handle the distribution of flyers to locations around your community. The least expensive is to find locations that allow the placement of flyers and place them yourself. I found a small local company that handle the entire distribution process to over a hundred locations for a very reasonable price and just contracted them to place the flyers I furnished.

Take the time to create an interesting and informative flyer that will attract attention wherever it is posted. Be sure to cover all the various kinds of work you accept to get responses from the widest cross section of prospects possible.

-- Bill, Austin, Texas, http://woodworking-business.com



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