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Woodwork Biz/Getting Started #6: Item 4 and 5 - Using Postcards

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Blog entry by billb posted 02-25-2011 01:43 AM 798 reads 0 times favorited 3 comments Add to Favorites Watch
« Part 5: Item Three - Classified Ads Part 6 of Woodwork Biz/Getting Started series Part 7: Item 6 - Using Flyers »

There are many more ways to create postcards now because of the computer and easy to use graphic software. Most inkjet printers will do a great job with postcards, and you can purchase blank cards inexpensively, the problem is the high cost of ink. I suggest making a few with your printer to get an idea of the per card cost. If it does work out too high, you can create an original and take it to a quick print shop to have a quantity of them made. You may be able to go to one of those self printing shops and print cards yourself. Keep them in black and white and they are quite inexpensive.

For a really nice looking, glossy card at a reasonable price there are various companies on the web who can handle this for you. One such company, Vistaprint.com, will print 250 postcards for about $60 or print and mail 250 cards for you for only $145 using your list. And, you can probably beat this price with a little shopping once you’re ready.

There are various ways to create mailing lists. Start with a list of everyone in your neighborhood by simply walking around and listing all the addresses. You could even walk around your neighborhood and nearby areas introducing yourself to everyone while handing out the postcards like a business card. I like the postcard better for this because people are more likely to keep it. I received calls from my postcards over a year after sending them out.

Another way to create your own lists is to go to the library and use directories that list all local properties. These directories also list income levels of the areas so you can choose the kinds of areas you want to contact. It is time consuming but will save you a lot of money. Obviously, the simplest thing is to buy a specialized list but that could also be expensive and there is no guarantee that the list will be good for your business. If your budget is tight you can get a lot of mileage from involving yourself in creating the list and preparing the mailings.

-- Bill, Austin, Texas, http://woodworking-business.com



3 comments so far

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BigTiny

1664 posts in 1545 days


#1 posted 02-25-2011 04:25 AM

One problem with ink jet printed cards is that most will run if they get even slightly damp.

Another thing to consider is the “blurb” on the back of the card describing the picture on the front. Keep it short but descriptive and interesting.

Make very sure your contact info is there in nice big letters, including web site and e-mail.

The post office here in Canada will deliver to a certain area as “householder mail” at a reduced rate and will tell you how many homes there are in each area. I’m sure the US post office has something similar. Up here the delivery areas can be as small as a few dozen homes. Talk to one of their business reps for info and advice. That’s why they’re there.

-- The nicer the nice, the higher the price!

View billb's profile

billb

112 posts in 1601 days


#2 posted 02-25-2011 05:34 PM

Great suggestions BigTiny, Thanks.

-- Bill, Austin, Texas, http://woodworking-business.com

View BigTiny's profile

BigTiny

1664 posts in 1545 days


#3 posted 02-26-2011 11:11 AM

You’re more than welcome, Bill. Thank you for the original post.

Paul

-- The nicer the nice, the higher the price!

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