Item 3 on my starting out series is about classified ads. These can bring you business in some communities but it is essential to allow them to run regularly not just once or twice. This can get expensive in a large city even small ads.
I found that the small weekly newspapers were less expensive and the ads were visible for an entire week instead of just one day. Naturally, the ads must be brief but you definitely want it to be interesting. If there is a product that seems popular, start your ad with that product and end it with general woodworking.
Make certain the ad is well written without misspellings and as interesting as possible. Include a phone number, preferably a cell phone so you are available whenever calls come in. Include an email address and, if space permits, a web site. Give as much information as possible to peak a potential customer’s interest.
Be ready for the contacts. Prepare a brief statement clearly indicating that you know your business and appreciate and honor the needs of your customers. Let your professionalism separate you from the others your prospects may be contacting. Every call is important because it could bring you a good job and the first impression can make a difference. Take the time to be prepared and professional.
-- Bill, Austin, Texas, http://woodworking-business.com