LumberJocks

Woodwork Biz/Getting Started #5: Item Three - Classified Ads

  • Advertise with us
Blog entry by billb posted 02-22-2011 03:26 PM 885 reads 0 times favorited 1 comment Add to Favorites Watch
« Part 4: Special Item - Business Accounting Part 5 of Woodwork Biz/Getting Started series Part 6: Item 4 and 5 - Using Postcards »

Item 3 on my starting out series is about classified ads. These can bring you business in some communities but it is essential to allow them to run regularly not just once or twice. This can get expensive in a large city even small ads.

I found that the small weekly newspapers were less expensive and the ads were visible for an entire week instead of just one day. Naturally, the ads must be brief but you definitely want it to be interesting. If there is a product that seems popular, start your ad with that product and end it with general woodworking.

Make certain the ad is well written without misspellings and as interesting as possible. Include a phone number, preferably a cell phone so you are available whenever calls come in. Include an email address and, if space permits, a web site. Give as much information as possible to peak a potential customer’s interest.

Be ready for the contacts. Prepare a brief statement clearly indicating that you know your business and appreciate and honor the needs of your customers. Let your professionalism separate you from the others your prospects may be contacting. Every call is important because it could bring you a good job and the first impression can make a difference. Take the time to be prepared and professional.

-- Bill, Austin, Texas, http://woodworking-business.com



1 comment so far

View BigTiny's profile

BigTiny

1664 posts in 1632 days


#1 posted 02-23-2011 12:47 AM

One easy way to advertise in the classifieds is t run a copy of your business card, providing it is well written and to the point.

One other suggestion; a professional has business hours and so should you. Put your hours in your ad, and at the listed quitting time, turn off your phone or send it to an answering machine or voice mail.

-- The nicer the nice, the higher the price!

Have your say...

You must be signed in to post the comments.

DISCLAIMER: Any posts on LJ are posted by individuals acting in their own right and do not necessarily reflect the views of LJ. LJ will not be held liable for the actions of any user.

Latest Projects | Latest Blog Entries | Latest Forum Topics

HomeRefurbers.com

Latest Projects | Latest Blog Entries | Latest Forum Topics

GardenTenders.com :: gardening showcase