Like many woodworking businesses, mine was operated by one person, me. The nice part of a one person business is the informality and flexibility that is possible. You can make decisions and change if they don’t work out as planned. While that is a good thing, I still believe that setting some basic policies is an important thing. Doesn’t mean you won’t change them but you have them to guide you. I set some policies for my business and followed them for years. I’ve listed the first one below and more follow on another post.
The first policy had to do with dealing with my customers. I realized early on that even though the success of my business depended to a great extent on my skills, tools, and business acumen, it also depended significantly on my customers and how I treated them was a critical element in my success.
Policy 1 – I decided to give prospective customers the respect they deserved and take as much time as necessary to help them design the projects they had in mind. I also decided that I wouldn’t allow my knowledge to create a condesending attitude and that I would always explain in detail what I believed to be the best way to build a project while listening to other ideas and answering every question clearly. I determined to improve my presentation skills so they clearly reflected my creativity, reliability, and skills so the prospect would be completely comfortable contracting for my services. Customers are the life blood of any business and I wanted to make certain each one of them knew that I understood and honored that fact.
-- Bill, Austin, Texas, http://woodworking-business.com