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Blog entry by Wood_smith posted 03-01-2010 05:52 PM 1065 reads 0 times favorited 14 comments Add to Favorites Watch

...I don’t know if there’s anything wrong with it, but I haven’t been getting many enquiries or followups. I’m wondering, is it because many haven’t found their way to it? OR it’s not interesting enough.

I know one thing I need to add, is a video showing how my products are loaded and unloaded.

Since you folks are woodoworkers, could you take a peek sometime and give me your critical assessment?

And feel free to be ruthless! and, as has been kindly pointed out… put the URL in, Lloyd..sorry:

http://www.kerrywoodworking.com

-- Lloyd Kerry; creator of the Kerry-All Pouch, http://www.kerrywoodworking.com



14 comments so far

View Kerry Drake's profile

Kerry Drake

164 posts in 1706 days


#1 posted 03-01-2010 05:57 PM

I would if you included the url for the site….

-- Kerry Drake, Loudon NH, http://thenickedfinger.wordpress.com/

View lew's profile

lew

10088 posts in 2441 days


#2 posted 03-01-2010 06:14 PM

I just Googled Kerry-All. I didn’t get any hits for your web site. Maybe you need to do some research into how to get your site recognized by the major search engines.

-- Lew- Time traveler. Purveyor of the Universe's finest custom rolling pins.

View christherookie's profile

christherookie

45 posts in 1732 days


#3 posted 03-01-2010 06:37 PM

I looked at your woodworking site via your profile. Here’s the thing…you have to advertise. Place a description with a link in your post footers, in your email footers. Talk with contractors, give a few away to customers who are likely to interact with others who would use the product. Explain why it’s better than a blue tarp. If I were you, i’d start adding posts (answers to people’s questions) on quite a few forums related to your product. Wordworking of course, but who else could use it? Answer that question and then find related forums.

View KnotWright's profile

KnotWright

247 posts in 2173 days


#4 posted 03-01-2010 06:52 PM

Lloyd, The site is a little confusing, if its designed to sell your carry all pouch, that should be the name of the site. If you are trying to sell your custom cabinet business, you should have a photo of your cabinets.

What I see on your site is you saying your main focus is custom cabinets, yet the photo beside the text shows a very nice deck and railing.

You should pick one “Focus” for the main site and work on that. If you are trying to sell more of your carry alls, then design a website for that and show all the benefits of using it.

If you are trying to gain more customers for your custom cabinet work, then you need to showcase your talents with photos and descriptions of the work you do, whether its European cabinets, hand carved accents, exotic woods, etc.

-- James

View TroutGuy's profile

TroutGuy

223 posts in 2397 days


#5 posted 03-01-2010 06:55 PM

It looks ok to me, but I will throw out some suggestions:

1) There’s a formatting issue on the “Past Projects” page. The text is shifted off the right side of the page. I tried it with both Internet Explorer and Firefox, and got the same result.

2) I would shrink the masthead a bit. Web designers seem to agree that “the public” doesn’t like to scroll. Try to get more info visible on the screen, as soon as it comes up. If people don’t see something that catches their eye immediately, they’re unlikely to look further.

3) I think Lew’s right—you may need to do some search engine optimization.

Just my $0.02 worth…

-- There is nothing in the world more dangerous, than a woodworker who knows how to read a micrometer...

View Blair Helgason's profile

Blair Helgason

169 posts in 2099 days


#6 posted 03-01-2010 06:56 PM

I think that part of the problem might be, not having a primary focus on your site. It’s good that you have one specific product that you want to push (The Kerry-All_Pouch) but Kerry Woodworking should be the first thing the viewer sees. The first thing I read on your site was “Why do you need a Kerry-All Pouch?” when I should be seeing:

KERRY WOODWORKING Custom Built Cabinets
creator of the Kerry-All-Pouch

This is so the viewer can first attach a company to the product. If I am interested in your product I want to know that coming from a reliable company and you can do this by building a brand experience first, showing people that your product is coming from a legitimate place.

Anyways, this is just my opinion and one possibility for low traffic on your site. Hopefully this helps but let me know if none of it made any sense. Good Luck with the business!

-- Blair

View PurpLev's profile

PurpLev

8476 posts in 2334 days


#7 posted 03-01-2010 06:57 PM

the site itself looks good. the only thing I would strongly suggest is to get rid of the visit-counter. it’s nice to have for personal sites, but for professional websites It doesn’t add any value- and on the contrary, can give potential clients a shaddy feeling when they ‘only’ see ‘xxx’ number of visitors to a what is otherwise advertised as a fully professional online business.

other than that – you have the product, and you have your website up and running just fine. your goal now is to push into advertisement. google about it, or find someone to push it for you if that’s the future of your business.

just for the sake of example, in this post – you didn’t even post any links to your website, so people like myself have to be creative and go to your home page to see if you have a link to your website there… and THEN get to your website. majority of people will not ‘work’ or actively search for you, you have to serve yourself on a silver platter for people to have access to you easily…

-- ㊍ When in doubt - There is no doubt - Go the safer route.

View KayBee's profile

KayBee

1009 posts in 1932 days


#8 posted 03-01-2010 07:28 PM

One business per website. It makes me nervous when I see sites that have everything shoved together. You may have a dozen different business and run them all just fine. However, I want to feel like the one I’m looking at is the only, most important one.

Getting traffic and sales going. That’s really the million dollar question. Try this one

http://lumberjocks.com/topics/14950

-- Karen - a little bit of stupid goes a long way

View Wood_smith's profile

Wood_smith

251 posts in 1711 days


#9 posted 03-01-2010 09:10 PM

Thanks for the comments so far; vey enlightening. The site is a bit awkward. When I joined godaddy.com for the domain name registration, I took the easy way out and signed up for their WebsiteTonight program. It is terribly awkward to use, and it’s due to expire this month. Does anyone have any suggestions for good website building companies?

Maybe I’ll get brashly commercial and offer a free pouch to one lucky poster on here… Would that be a good idea?

-- Lloyd Kerry; creator of the Kerry-All Pouch, http://www.kerrywoodworking.com

View UnionLabel's profile

UnionLabel

660 posts in 1886 days


#10 posted 03-01-2010 09:58 PM

Split the site, have a woodworking site and a product site. Keep your businesses separate.
The pouch is not a service unless you come with to do the covering and hauling.
Focus on the product first before you show its use.
Lay it out on a white background.
Show it both unloaded and loaded with product.
Then show it stuffed in the truck or trucks (long bed, short bed).

Your woodworking site is your other business, Keep your apples and oranges separated but cross advertise to be more effective. Try listing the product as a protective tarp pouch or something similar or list it in the URL.

-- Methods are many,Principles are few.Methods change often,Principles never do.

View Wood_smith's profile

Wood_smith

251 posts in 1711 days


#11 posted 03-02-2010 01:34 AM

I agree with the two entities…to a point. The company’s registered name is Kerry Woodworking, and while I can do things to clarify, and separate, I really don’t want to have two websites. The Website tonight program really sucks. I’ve been on there trying to shrink the masthead, I can get rid of it, but there doesn’t seem to be a way to move things up the page, to lessen the scrolling.
I think I’ll try to find a new program. I really don’t have time to get the old html book out and do it from scratch. And hiring a website developer just isn’t in the budget right now.
But keep those ideas coming- you folks are a great help!

-- Lloyd Kerry; creator of the Kerry-All Pouch, http://www.kerrywoodworking.com

View Chris's profile

Chris

49 posts in 1705 days


#12 posted 03-03-2010 03:46 AM

I think it is a good site but agree with the other jocks that you need to keep the business web sites seperate, also get rid of the counter. Good luck.

-- One Time Tree Man

View Wood_smith's profile

Wood_smith

251 posts in 1711 days


#13 posted 03-03-2010 04:07 AM

I’ve made some basic changes, still looking for another website tool to use. I got rid of the counter, was hoping I could find one that didn’t show on the page, but I’m guessing there’s tools out there to chart traffic to one’s site. I am pretty new to all this, so I really appreciate the objective criticism.

-- Lloyd Kerry; creator of the Kerry-All Pouch, http://www.kerrywoodworking.com

View PurpLev's profile

PurpLev

8476 posts in 2334 days


#14 posted 03-03-2010 04:20 AM

usually hosting companies will have a management package of tools which includes site traffic monitor and similar tools. I used to use 1and1.com for web hosting, you might want to check them out. service was good, not sure how prices compare these days though, do some research.

-- ㊍ When in doubt - There is no doubt - Go the safer route.

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