Like pashley, who has vented his frustration on selling from his website (“Dang it, what sells?!”), I’m the same way with advertising. Some have suggested banner ads, like the ones on these pages. I e-mailed and received the rates from LJ’s advertising office, and while reasonable, they’re still pretty steep for someone in a part-time business (at the moment).
What I’m wondering is, do you folks read these ads? Do you click on them? Do you buy stuff on the websites you get directed to?
All the advertisers talk about the millions of views their websites get, but I am a bit gun-shy after my experience with magazine advertising. My next door neighbor subscribes to one of the two magazines I advertised in and admitted he never reads the ads, especially the ‘Woodworker’s Corner’ classified ads in the back. I always did, mostly because I was looking for new products, and figured new guys like me could only afford small ads.
If I start selling enough pouches to pay for those big ads, I might just buy that BMW instead!
Any comments appreciated…. Happy Friday!!
-- Lloyd Kerry; creator of the Kerry-All Pouch, http://www.kerrywoodworking.com