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Blog entry by Wood_smith posted 1621 days ago 1005 reads 0 times favorited 32 comments Add to Favorites Watch

Like pashley, who has vented his frustration on selling from his website (“Dang it, what sells?!”), I’m the same way with advertising. Some have suggested banner ads, like the ones on these pages. I e-mailed and received the rates from LJ’s advertising office, and while reasonable, they’re still pretty steep for someone in a part-time business (at the moment).

What I’m wondering is, do you folks read these ads? Do you click on them? Do you buy stuff on the websites you get directed to?

All the advertisers talk about the millions of views their websites get, but I am a bit gun-shy after my experience with magazine advertising. My next door neighbor subscribes to one of the two magazines I advertised in and admitted he never reads the ads, especially the ‘Woodworker’s Corner’ classified ads in the back. I always did, mostly because I was looking for new products, and figured new guys like me could only afford small ads.

If I start selling enough pouches to pay for those big ads, I might just buy that BMW instead!

Any comments appreciated…. Happy Friday!!

-- Lloyd Kerry; creator of the Kerry-All Pouch, http://www.kerrywoodworking.com



32 comments so far

View JAGWAH's profile

JAGWAH

929 posts in 1687 days


#1 posted 1621 days ago

Never have, never will. I rarely even notice them.

-- ~Just A Guy With A Hammer~

View Abbott's profile

Abbott

2570 posts in 1906 days


#2 posted 1621 days ago

When I see something of interest I sure do.

-- Ohh mann...pancakes and boobies...I'll bet that's what Heaven is like! ♣ ♣ ♣ ♣

View flyingoak's profile

flyingoak

68 posts in 1711 days


#3 posted 1621 days ago

they TICK me off…

they always pop up and cover something i want to read

even if i liked them i would not buy because they are always in the way.

-- where is the duct tape.....

View drowningndust's profile

drowningndust

7 posts in 1938 days


#4 posted 1621 days ago

I have clicked on several for rare specialty tools/equipment. I have not bought anything yet.

View TopamaxSurvivor's profile

TopamaxSurvivor

14612 posts in 2279 days


#5 posted 1621 days ago

I don’t pay much attention to ads anywhere unless I’m looking for something specific.

-- "some old things are lovely, warm still with life ... of the forgotten men who made them." - D.H. Lawrence

View kodiak's profile

kodiak

55 posts in 1625 days


#6 posted 1621 days ago

never have and never will, If I buy anything online its from a major company like lee valley
If I see an ad that interests me, I’ll see if a major company carries that product

-- Simple advice is the best advice

View Wood_smith's profile

Wood_smith

251 posts in 1628 days


#7 posted 1621 days ago

hmm… Lee Valley took one of my pouches for a month, said they were interested then changed their mind. Hope I don’t see one in their catalog in six months at half the price made of crap in China!

-- Lloyd Kerry; creator of the Kerry-All Pouch, http://www.kerrywoodworking.com

View Abbott's profile

Abbott

2570 posts in 1906 days


#8 posted 1621 days ago

I use Mozilla so I never pop-up ads, I just see the banners.

-- Ohh mann...pancakes and boobies...I'll bet that's what Heaven is like! ♣ ♣ ♣ ♣

View JasonWagner's profile

JasonWagner

523 posts in 1783 days


#9 posted 1621 days ago

I’m almost oblivious to any banner add just by default. Even the pop-up-in-your-face ones…all I’m looking for is the “X” or close button.

-- some day I hope to have enough clamps to need a clamp cart!

View Wood_smith's profile

Wood_smith

251 posts in 1628 days


#10 posted 1621 days ago

It’s the banner ads that I’m wondering about- I would never buy a pop-up, I hate them too!

-- Lloyd Kerry; creator of the Kerry-All Pouch, http://www.kerrywoodworking.com

View lew's profile

lew

9954 posts in 2358 days


#11 posted 1621 days ago

Reading the Rockler banner, carefully, you could get free shipping on any order just by entering the coupon code provided by the link. Seems to me that is a win-win situation for Martin and all the LJ’s who took advantage of it.

I don’t know about anyone else, but I sure hate to place an order only to find the cost almost doubles due to “shipping and handling”.

Lew

-- Lew- Time traveler. Purveyor of the Universe's finest custom rolling pins.

View Wood_smith's profile

Wood_smith

251 posts in 1628 days


#12 posted 1621 days ago

Good point on the shipping and handling…some sellers on eBay try and make their money on it instead of the item. Buy a DVD for $2 and pay $30 shipping?? What’s that all about?
I try to post at least a shipping estimate on those free classified sites.

-- Lloyd Kerry; creator of the Kerry-All Pouch, http://www.kerrywoodworking.com

View SEE's profile

SEE

119 posts in 1770 days


#13 posted 1621 days ago

I do sometimes read the banner ads and have made a couple of purchases from them. What’s the primary intended market for your pouches? Are you targeting woodworkers only?

-- Build for the joy of it!

View Wood_smith's profile

Wood_smith

251 posts in 1628 days


#14 posted 1621 days ago

At first i thought my main buyers would be woodworkers like myself- buying a sheet of plywood now and then with an open truck or too short a truck if it had a cap. But then I got a lot of interest from the building supply stores where I bought that plywood, so I developed a trim pouch (3’ wide x 17’ long for 16’ trim).
Then they asked about drywall/Sheetrock, so I have a pouch for 8’ and 12’ lifts (34 sheets of 1/2”).

I’ve also made several mattress pouches- for small local furniture stores. I can make a pouch for just about any use you can think of and, I think, at quite reasonable prices. The building supply store told me they use many rolls of plastic every year to wrap that long baseboard molding, it’s a pain, and it goes into the garbage after one use. I sell them a trim pouch for $89.95 and it can last for years, if they treat it right.
A friend of mine even suggested some ex-wives might buy them for their ex-husbands…not sure what she meant by that!

-- Lloyd Kerry; creator of the Kerry-All Pouch, http://www.kerrywoodworking.com

View JasonWagner's profile

JasonWagner

523 posts in 1783 days


#15 posted 1621 days ago

before i buy anything from a web site i search “coupon code” of the web site and usually find free shipping or % off…so still no need to pay attention to banners or pop-ups.

-- some day I hope to have enough clamps to need a clamp cart!

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