A rose by any other name would smell as sweet – unless it implies erections

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Blog entry by Sinister posted 12-30-2008 09:27 PM 1878 reads 0 times favorited 5 comments Add to Favorites Watch

Clearly, a company’s name has nothing to do with the quality of its products. Like most manufacturers, a tool company’s name generally falls into two categories: founder names or “named by committee.” Companies named after their founders are common (Stanley, DeWalt, Black & Decker, Bosch etc.). Other companies were likely named by committee with an emphasis on advertising appeal (Craftsman, Powermatic, Steel City etc.). One company name must have started as an inside joke that got out of hand – Ridgid. This first occurred to me after I recently purchased a Ridgid cordless drill and mentioned it to my father-in-law. I simply stated, “I have a Ridgid tool” -followed by awkward silence. I quickly realized that “Ridgid” is suspiciously similar to “rigid”. I can’t believe how this name makes an over-the-top blatant appeal to the male psyche, and I don’t understand how I never realized it before. If I had to choose between a “RIDGID tool” and a “FLACCID tool,” would I choose the Ridgid simply because of its name? …probably.

-- Patrick, Iowa City

5 comments so far

View Peter Oxley's profile

Peter Oxley

1426 posts in 3903 days

#1 posted 12-30-2008 09:39 PM

The company that makes Ridgid tools is actually Ridge Tool Company. I’m not sure why they are “Ridgid” tools instead of “Ridge” tools. They started out making pipe wrenches 85 years ago, and despite the additional reference to plumbing, I think the name is probably intended to invoke strength and durability. What I find interesting is how many people think Ridgid is a Home Depot store brand, even though only a small sampling of Ridgid’s products are avalable at the Borg.

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View Woodchuck1957's profile


944 posts in 3792 days

#2 posted 12-30-2008 09:59 PM

Yeah Sinister, I think it’s a conspiracy. NOT ! I think you’ve been stareing at too many knot holes.

View bbqking's profile


328 posts in 3752 days

#3 posted 12-30-2008 10:30 PM

Ditto on the knothole thing. bbqKing.

-- bbqKing, Lawrenceville

View Sef's profile


114 posts in 3679 days

#4 posted 12-30-2008 10:33 PM

I thought the same thing when they first came out, but figured it wa just me. Noone else I knew seemed to notice.

-- I may not know a lot, but at least I know that I don't know.?.?. I think.

View TraumaJacques's profile


433 posts in 3529 days

#5 posted 12-30-2008 11:57 PM

You sir… are a cunning linguist I will leave it at that.!! Happy New year!

-- All bleeding will eventually stop.

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