This silly story started Sunday evening when I was all jazzed up after watching my Broncos clinch their ticket to the Super Bowl! I decided I wanted to make a video for my YouTube channel that was Bronco related as a way of showing a little team spirit. So Monday morning I found a beetle kill pine log in our shop and decided I’d take a shot at chainsaw carving – something I’ve never done before but have wanted to try for a long time now. Using my 445 Husqvarna with a standard 18” bar, I decided to carve a bust of Peyton Manning. I filmed the process and edited the video the next day. After telling my parents what I was up to, my mom suggested I send the video to 9 News (our local NBC station). I didn’t think they’d really be that interested especially since the carving is so bad (by trade standards) but I did it anyway.
I woke up Wednesday morning to an email from a producer with the parent company of the station telling me he was going to send it to 100 of their publications to be posted on websites such as USA Today. Flattered but still not believing the video would go far, I thanked him for letting me know and got started working on some barstools – business as usual.
Then, later that morning I got a call from 9 News asking if they could come out and interview me. This is how that conversation went (as I can best remember it):
9News: We want to ask you questions about your carving.
Me: We’ll, there’s not much to say, I’m not a carver, this was my first try.
9News: That’s okay. Your video is great and we love that it’s Bronco related.
So I agreed to the interview, hastily cleaned up my shop and strategically placed work pieces relating to my business around the shop in an attempt to milk a little exposure out of the deal. Who wouldn’t? Camera man arrived. Asked me 3 questions – 2 relating to the carving and one about my business.
The interview aired that night during all three news programs. While it was a lot of fun to watch the story (I’ve never been on the news before), they only aired two lines from my interview, both relating to the carving. No mention of my company name or what specifically I do. They also posted my full video on their FB page but it wasn’t linked to my YT channel so I received none of the traffic (and there was a lot). I know it sounds like I’m complaining. I’m seriously not. I can’t be at all surprised that the only real story they were interested in was that some fan was showing his team spirit in a rather creative way. It’s the nature of our news industry. And hey, at least I got to be the most famous Bronco fan in the country for about three days, right? And If people really are that interested in finding out more about me, I’m pretty easy to find on Google.
Here’s the link to my video on YT:
-- Scott Shaeffer, Owner - San Juan Carpentry