Shameless Self Promotion #1: Stuff I do, My first Kickstarter Project, Etsy Shop, Social Media, and my many websites...

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Blog entry by SalvageCraft posted 01-28-2012 09:22 AM 6042 reads 1 time favorited 13 comments Add to Favorites Watch
no previous part Part 1 of Shameless Self Promotion series Part 2: Rustic Side Table, finished with a blowtorch »

Well, since I’m doing all this online marketing stuff to promote my business(es), I might as well talk about it every chance I get.

In addition to woodworking and home repairs, I’m also a bit of an artist. I learned portraiture through my Mom when I was growing up, and have picked it up again recently. Here's some of my work:

What’s this all got to do with woodworking? Frames, of course! Also, paper is made out of wood. But I’ll just stick to the frames ;)

I’ve been building frames out of reclaimed lumber for a little while now. I like to use mainly pallet wood and old trim pieces. Some pics from my picasa gallery:

I’m currently offering a choice between a weathered and rustic feel including the natural patina and wear marks of the reclaimed wood, and a more traditional style using old moldings and other profiled stock. Because the designs are dependent on the materials I find, I am not yet offering any specific product lines. I just build each one according to my own sense of aesthetics inspired by the feel of the stock. A little more practice, and I should have more cohesive results that I can market more specifically.
I’ll be posting a full project on these frames in the next week or so.

For the past couple weeks now, I’ve been primarily focused on building up my websites, kickstarter project page, etsy shop, and putting together my kickstarter pitch video. All this and there’s still so much left to do!

Filming and editing video has been the biggest obstacle. I actually made three different videos before I settled on the slideshow format that I’m currently using. I moved back and forth between three different editors (iMovie, Lightworks, and After Effects), photoshop, and a video codec converter (MPEG Streamclip is awesome!) as I played around with different ideas and decided on my final format. Of course, now that I’ve had the video up and posted for a couple days, I’m seeing all kinds of stuff that I want to go back and change again!

It’s getting a bit late, so I’ll end by posting links to all the pages and sites I’ve been putting up the past few weeks:
My Etsy Shop
My Kickstarter Project
My Twitter
My Woodworking Facebook Page
My Google+
My Youtube Channel
My Portraiture website
My Woodworking Website (just installed wordpress tonight!)
My Handyman Website

Still have to add a few more in the next week. Once I get all the site designs finalized and a bit more coherent, I’ll probably have to start sporting my web and graphic design hat as well! I should also put up a Squidoo lens to tie everything together, too.

To do, to do ,to do… Oh yeah, and I actually have found a little bit of time to work in the shop between all these things = more projects to post!

-- Jesse --

13 comments so far

View degoose's profile


7237 posts in 3407 days

#1 posted 01-28-2012 09:38 AM

No you will not have time to play in your shop if you do all the above… but you can try…
I have clicked on all the links and visited most of your new social media sites… and left a calling card on some…

-- Don't drink and use power tools @

View SalvageCraft's profile


274 posts in 2578 days

#2 posted 01-28-2012 09:45 AM

Thanks Larry! I’ll be trying for sure!

-- Jesse --

View SalvageCraft's profile


274 posts in 2578 days

#3 posted 01-28-2012 09:47 AM

I’ll probably have to hire a social media consultant just to fill each of these in with content every day!

-- Jesse --

View boxcarmarty's profile


16365 posts in 2412 days

#4 posted 01-28-2012 02:18 PM

Doesn’t leave much time for sleep Jesse. Good Luck with the business(es).

-- My mind is like lighting, one brilliant flash, then its gone.....

View HalDougherty's profile


1820 posts in 3289 days

#5 posted 01-28-2012 02:42 PM


You’ve hit on the best way to get your items listed on the first page of a google search. Make sure your meta tags and picture tags feature the key words you want to come to the top of a google search on each website and make sure you have links to as many of your sites on each other site as possible. All those things together will pull your information to the first few pages of any related google search. And new content to go with your topics keeps visitors coming back. Be careful… You can be too successful and you’ll wind up with employees, governmental regulation, health and safety inspectors, local zoning officials, sales taxes, business taxes, income taxes, parking issues at your shop, irate customers because you don’t work fast enough or cheap enough, and a divorce from spending time on the internet and not with that special someone… (big evil grin)

-- Hal, Tennessee

View joey bealis's profile

joey bealis

177 posts in 2559 days

#6 posted 01-28-2012 03:03 PM


I feel your pain. I am doing a lot of the same but I am also writing 2 blogs to go along with everything. It looks like you have a good start. Now the hard part begins to keep everything going. Good luck.


View StumpyNubs's profile


7609 posts in 2852 days

#7 posted 01-28-2012 04:09 PM

I used to do portraits as well. My favorite medium was oil pastel. I quit doing them because of the golden rule of portraiture: Nobody sees themselves as they actually are. When a person looks in the mirror, they see what they want to see, not what is actually there. So when you do a portrait of them, even if it is an exact representation of their features, they are seldom satisfied. I got tired of arguing with people that their nose WAS really that big or their ears really DID stick out that far.

I still do a bit of oil painting, pen and ink pointillism, etc. But not professionally any more.

-- Subscribe to "Stumpy Nubs Woodworking Journal"- One of the crafts' most unique publications:

View SalvageCraft's profile


274 posts in 2578 days

#8 posted 01-28-2012 04:47 PM

@Marty – Sleep indeed, is the real victim right now!

@Hal – I don’t plan to get quite THAT much business, but thanks for the vote of confidence!

@joey – if I use them all, I’d have 5 blogs total counting this one! I don’t think I’ll be doing that…

@Stumpy – you are too cool! My mom does a lot of oil pastel. I stuck with graphite for the simplicity. I can just carry a few pencils anywhere I go and be ready to work if the fancy strikes. I know what you mean about people seeing themselves in a certain way. In my mind’s eye, I still look like this guy: ! I also want to work more on my caricatures. That way, I figure I’m more likely to get clients with a sense of humor about their looks!

Now that I’m mostly set up with all this stuff, I’m thinking that I’ll be able to keep everything maintened with a couple hours per week adding posts and such. Writing about what I’m working on really seems to help me stay focused too, so it feels like a good thing. Also, I don’t plan on doing a full show like Stumpy’s got going, just occasional video updates about my projects.

Stumpy – how much time do you put into your videos and website and blog and all each week?

-- Jesse --

View Dave's profile


11429 posts in 2892 days

#9 posted 01-28-2012 04:59 PM

Wow Jesse. Impressive stuff. Good luck. OK you have been liked,followed, subscribed to and +’ed.

-- Superdav "No matter where you go - there you are."

View Ben's profile


302 posts in 2382 days

#10 posted 01-28-2012 05:31 PM

I work in architectural salvage and we have a lot of miscellaneous parts, moldings and lumber That I’ve started using to build projects When I have time between the repair work I do on pieces that we sell. I love using antique parts, it’s hard to find stuff like that anymore. Good luck with the biz, I’m hoping to start getting more seriously into selling my stuff pretty soon.

-- Welcome to downtown Coolsville, Population: US! --Hogarth Hughes

View StumpyNubs's profile


7609 posts in 2852 days

#11 posted 01-28-2012 11:39 PM

Jesse… How much time? WAY TOO MUCH!

The woodworking show takes a full day to edit the footage and add the “talking head” shots and special segments like tool reviews, etc. The project content comes from whatever is going on in the shop that week. But promoting it is time consuming. You have to constantly be looking for new outlets, commenting on message boards, making contacts and getting your name out there as much as possible. But it’s been quite well received. We’ve only been at it a couple months and already have tens of thousands of views and several hundred people who follow the show each week. Wood Magazine’s “Wood Tube” featured one of our videos, and that really helped. And Charles Neil featured us on his blog, which gave us a lot of new viewers too. People are also talking about us on other message boards, which is the biggest source of publicity you can get these days. (Feel free to mention the show all you like!)

I’m also working on a new idea for an art show. It’s totally different from Blue Collar Woodworking. I paint a picture based on some historical event while talking about that event. It’s inspired by the old 1950’s video we watched in school as kids of the man talking about Abraham Lincoln while sculpting his head from clay. I loved that film because it combines two of my passions: art and history.

It’s likely to be a once in a while type thing, not a weekly show. It’s too time consuming and I still do have to make a living :)

-- Subscribe to "Stumpy Nubs Woodworking Journal"- One of the crafts' most unique publications:

View Joe Lyddon's profile

Joe Lyddon

10150 posts in 4104 days

#12 posted 01-29-2012 12:19 AM


You’re quite a talented guy!

Thanks for letting us know what you’re doing!
... really COOL stuff!

When you say “Digitally Drawn” Portrait, what does that entail? How do you do it?
... from scratch using a program such as MS Paint? or what?

You’re doing GREAT!

-- Have Fun! Joe Lyddon - Alta Loma, CA USA - Home: ... My Small Gallery:"

View SalvageCraft's profile


274 posts in 2578 days

#13 posted 01-29-2012 01:18 AM

@Stumpy – Wow! Congrats on the growing following! Sounds like a good deal if you’ve got the time for it :)
When you first mentioned the art show, the first thing I thought of was Bob Ross’ “happy little trees”, and the next visual was you painting them being slaughtered and milled :D (you can use that idea if you want, but it’ll cost ya an arm and a… finger…)

@Joe Lyddon – Thanks! The digitally drawn portraits are done in Photoshop using a graphics input tablet that pretty much works like a pen and paper, but my strokes appear on the computer screen rather than on the tablet. I’ll start with a digital pic of the subject on the screen, and begin by tracing their basic proportions. Then I add finer features, color, texture and whatever else on my own. It is a lot quicker, and produces a much different result than a pencil or pastel portrait.
A lot of people might consider these cheating, but you have to consider that they are a completely different product in their own right. They are meant to be inexpensive yet unique and useful for a lot of things like online profile pics, business cards, letterheads, logos, and other things where you want a simple, discernible image to represent you.
Also they look kinda like cartoons! Who doesn’t like cartoons?

-- Jesse --

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