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Truth in Advertising

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Blog entry by MrRon posted 07-18-2013 06:38 PM 844 reads 0 times favorited 3 comments Add to Favorites Watch

When a new product hits the street, some initial advertising is necessary to introduce it to the public. After a time, if sales go well, less budget needs to be spent on advertising, but if another product generates more interest, the advertising budget goes up to tru to combat the competition. This can go on and on for as long as it takes for that company to prevail. If advertising is kept up long enough, a company may no longer be able to compete without raising their price. This is a viscious circle where only one will survive. A table saw from one company may not be much different from one from another company. Unlike automobiles that have many different features that can be used in competition battles, power tools are very limited in their differences. There are not a variety of features that separate one saw from another. Painting it a different color seems to be one of the ways a company can promote their product. It gives the impression that it is a totally new product, when all it is, is a new paint job. When you read the specifications, they are the same. Some companies will manipulate specifications in order to “fool” the public. Unfortunately, more than a few people get taken in by this. One example is stating the amps rating of an electric motor as being higher than it really is. Another is the CFM rating of an air compressor. Companies that use manipulative tactics automatically raise a red flag. We all like to deal with reliable companies that we can TRUST. It may seem like a daunting task to compare one tool from another, but if you go by a companies past and present reputation, it becomes clear who the real winner is.



3 comments so far

View robscastle's profile

robscastle

1881 posts in 956 days


#1 posted 07-19-2013 05:29 AM

Interesting reading MrRon, and your point is?

-- Regards Robert

View Grumpymike's profile

Grumpymike

1188 posts in 1067 days


#2 posted 07-19-2013 03:40 PM

CFM ??? check out the HP ratings …
Amps times Volts = Watts, and Watts divided by 746 = Horse Power.
Last week I saw a motor rating as a “Powerful 2-1/2 HP motor. As I looked at the data plate it rated the motor at 13 amps. Hmmm, My calculator says that 13A times 110V = 1430, and 1430 divided by 746 = 1.9168… HP.
We could round it up to a full 2 HP but not 2-1/2.
It’s a real fun formula to take with you at Sears or any tool store.
Here is my rule … If the big tag says Powerful XXX … Well it just ain’t so, but it might be close.

-- Grumpy old guy, and lookin' good Doin' it. ... Surprise Az.

View MrRon's profile

MrRon

2988 posts in 1995 days


#3 posted 07-19-2013 08:11 PM

I guess my point is: buyer beware. I try to think of myself as an informed consumer. I hate being taken advantage of and I hate even more when I fall for a money making scheme. let’s face it. The world is divided between consumers and suppliers. The supplier’s job is to make as much money as possible, using almost any means to achieve it. (Known as Capitalism).

I saw a TV informercial for an item that was being offered for $10. It went on “but wait; if you order now, we will double your order; JUST PAY SEPARATE SHIPPING AND HANDLING. The S&H was $5.95 for each item. When you add it all up, 5.95×2 plus 10.00 = $20.90. That for an item that can’t have more than a couple of dollars value. You have heard this senario played over and over a million times, but people still fall for it and because they do, I make it my mission to educate them. Sure, they don’t have to listen to me. I feel an obligation to do so.

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