When a new product hits the street, some initial advertising is necessary to introduce it to the public. After a time, if sales go well, less budget needs to be spent on advertising, but if another product generates more interest, the advertising budget goes up to tru to combat the competition. This can go on and on for as long as it takes for that company to prevail. If advertising is kept up long enough, a company may no longer be able to compete without raising their price. This is a viscious circle where only one will survive. A table saw from one company may not be much different from one from another company. Unlike automobiles that have many different features that can be used in competition battles, power tools are very limited in their differences. There are not a variety of features that separate one saw from another. Painting it a different color seems to be one of the ways a company can promote their product. It gives the impression that it is a totally new product, when all it is, is a new paint job. When you read the specifications, they are the same. Some companies will manipulate specifications in order to “fool” the public. Unfortunately, more than a few people get taken in by this. One example is stating the amps rating of an electric motor as being higher than it really is. Another is the CFM rating of an air compressor. Companies that use manipulative tactics automatically raise a red flag. We all like to deal with reliable companies that we can TRUST. It may seem like a daunting task to compare one tool from another, but if you go by a companies past and present reputation, it becomes clear who the real winner is.
|Blog entry by MrRon||posted 07-18-2013 06:38 PM||1093 reads||0 times favorited||3 comments|