Research #1: Woodcraft vs Rockler

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Blog entry by Crushgroovin posted 04-26-2011 08:18 PM 3118 reads 0 times favorited 15 comments Add to Favorites Watch
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I have a Woodcraft & Rockler within 20 mins of my house. Every once in a while I am silly enough to stop by the Woodcraft store. The visits are always great, right up until one of the knuckle dragger’s that works there opens their mouth. Then it’s all down hill. You see I had no idea that only only items sold at Woodcraft have any value! Whenever I have been foolish enough to ask a question they inevitably steer me to the most expensive option they have. Every time the topic of a competitive product comes up they bash it. Now I spent a couple decades in sales and made several million dollars hawking different products for Fortune 100 Companies. Never once did I run into a successful salesman who needed to bash the competition or try & rip off a customer. I closed hundreds of multi million dollar contracts by recommending the best option for the customer, even if it wasn’t the most commission for me. But then again what should I expect from a group of knuckle dragger’s who couldn’t pass a GED test.

This is why I always enjoy my trips to my local Rockler store. They are always free with the advice and have never steered me wrong, even when the answer didn’t result in them getting a sale. It was their store manager that suggested I try cheap oven cleaner for removing rust from the machines I was restoring. As a result of the employees great attitudes I am one of the top 25 customers in gross purchases at their store without ever even purchasing a power tool.

It is amazing what a little intelligence & a positive attitude can do!

-Here fishy fishy fishy!!

-- I wouldn't be so arrogant if you weren't such a moron!

15 comments so far

View Vince's profile


1148 posts in 3425 days

#1 posted 04-26-2011 08:26 PM

I don’t have that problem at the Woodcraft I go to.

-- Vince

View longgone's profile


5688 posts in 3305 days

#2 posted 04-26-2011 08:31 PM

Neither woodcraft or Rockler stores have a location anywhere within hundreds of miles from where I live…therefore I do not govisit the stores…I make my own evaluations and decisions and them purchase online. Any bad choices are on me.

View skippyland's profile


158 posts in 2688 days

#3 posted 04-26-2011 08:35 PM

Gosh, Mr. Rockler, why pussy-foot around and get right to the point? ha-ha! Look, I also have the luxury of having both stores within a 40 minute drive east or west. But I have found WC to be much more customer freindly and will sell a lower priced item when it fits the bill. It just comes down to the individual clerk that you happen to come in contact with…arrogant or not.

-- Skip from Batavia, purveyor of fine and exotic sawdust & chips.

View superstretch's profile


1531 posts in 2689 days

#4 posted 04-26-2011 09:06 PM

Keep in mind that Woodcraft is a franchise… What you run into at one isn’t necessarily the case at another.

Keep on trolling, troll.

-- Dan, Rochester, NY

View Grandpa's profile


3259 posts in 2672 days

#5 posted 04-26-2011 10:14 PM

Anytime you have to put the competitor’s product down to make yours look good then I am out of there. If your product can’t stand on it’s own merits then maybe you need to look at what you are selling. If you don’t believe in it, it is hard to sell.

View BigTiny's profile


1676 posts in 2884 days

#6 posted 04-26-2011 10:32 PM

I am now retired from a life spent in sales, and not once did I ever knock a competitor or his product. If mine was better, I told the customer why it was better, not why the other guy’s was worse. I even sent the occasional client to a competitor if they could fill the need better than I could. This not only kept me in high regard with my clients, but resulted in a number of offers of employment by the companies I sent folks to.

If a salesperson says even one negative thing about a competitor, I stop him, tell him he has just lost the sale, and tell him why. If I have time, I also tell his manager. If I can’t obtain the item elsewhere in town, I will deal mail order before I will buy from such a salesperson.

If a client asks me about another company’s item, I will reply with something like “They make a fine product, mister client. Few in the marketplace are better. However, I believe ours is one of those better ones because”, and then I’ll give him a couple of our product’s best features. If a salesperson uses this type of approach with me, I know I’m dealing with a professional. I may not buy from him if he doesn’t convince me his is the best item for the best price, but I will respect him as a fellow pro and at least hear him out. He gets the chance the other moron did not, and as you well know, the most a salesperson can ask for is a chance.


-- The nicer the nice, the higher the price!

View Bertha's profile


13525 posts in 2689 days

#7 posted 04-26-2011 10:54 PM

I’m inclined to agree with both Crush and Stretch, at least partly. I’ve lived in two towns that had a Woodcraft right down the road. In the first town (unnamed), they were as Crush describes them, to a tee. In the second one (Knoxville), they were helpful, understanding, and friendly. On more than one occasion, they steered me toward Lowes for a cheaper alternative. Lowes. I spent a ton of money at the second one as a direct result. There was one clown there that I simply avoided. You know the type, mad at the World for not being as great as him; knew everything but never produced anything, etc.

-- My dad and I built a 65 chev pick up.I killed trannys in that thing for some reason-Hog

View Grandpa's profile


3259 posts in 2672 days

#8 posted 04-26-2011 11:59 PM

Paul, I fully agree with your approach. Well stated. I have had clerks in stores tell me, “you would be better off going to xyz and getting this”. Sometimes wonder if they just don’t want me around…LOL. A friend had a car accident and then the next day his mother had an accident. He went in to make a deal on 2 new pickups. He really wanted this kind but when he went to the dealership the guy didn’t tell him how good there product was he told him how bad the other one was. The man told the salesman he had just lost 2 new vehicle sales and went down the road and bought from the other guys. nuf said

View Tedstor's profile


1643 posts in 2629 days

#9 posted 04-27-2011 12:11 AM

Did you mention the millions you’ve made to the WC crew?
That would explain the upsale attempts.
Go back and tell them your a janitor. LOL

View a1Jim's profile


117090 posts in 3573 days

#10 posted 04-27-2011 12:17 AM

I don’t either store close to me. All I can do is plan ahead and order on line.

-- wood crafting & woodworking classes

View Chelios's profile


568 posts in 3062 days

#11 posted 04-27-2011 03:25 AM

That is the reason why I come to all you great people on LJs for advice. It is honest and from the most knowledgable and trust worthy source.

View Woodbutchery's profile


384 posts in 3582 days

#12 posted 04-27-2011 05:32 AM

It is often the manager of the store that sets the tone for the rest, and everyone’s different.

One of my other hobbies is music. YOu have people who want you to know how much more they know than you, others who point to their instrument they’ve waited 6 years to get, and others who want to simply share the hobby.

The same is true with almost any group of people.

In the end, you vote with your money.

-- Making scrap with zen-like precision - Woodbutchery

View jerrells's profile


918 posts in 2881 days

#13 posted 04-27-2011 03:13 PM

THe FIRST rule in sales, in my opinion, is CUSTOMER SERVICE!!!! After that prouct is important, why yours is better or different, knowledge before and after the sale, and location. The local Rockler store is close to me. The Woodcraft store is across town thus somewhat inconvient. I do like the Woodcraft book library much better but otherwise I find most every thing I need, and can afford, at Rockler.

I have never experienced the sales examples that you speak of BUT if I did I, also, would be running fast. Big Tiny put it best in explain your product to me, tell me why it is better and let me make decisions.

-- Just learning the craft my Lord and Savior Jesus Christ practiced.

View BigTiny's profile


1676 posts in 2884 days

#14 posted 04-27-2011 09:59 PM

I’ve always thought of a sales position as a teaching job. You show the customer everything your product or service has to offer the same way a teacher does in his subject. When the customer learns enough to value the item more than the asking price, you’ve made the sale. You don’t have to prove it’s the greatest thing since sliced bread. You don’t even have to answer every objection. Just make it worth more to the customer than what you’re asking and get out your sales book.

-- The nicer the nice, the higher the price!

View sedcokid's profile


2731 posts in 3595 days

#15 posted 06-11-2011 02:28 AM

I have two WC stores with in 40 miles and a Rockler within 70, I have visited the Rockler store twice and one of the WC stores many times. My experience at the WC store has been Great! while my time at the Rockler store was disappointing, not with the merchandise but with the staff. You see Crush, my experience at the R store is like you have had at WC. I think it all boils down to the management of the particular store. I will take my WC store over the R store anytime….

‘The SedcoKid’

-- Chuck Emery, Michigan,

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